"Designers tend to be copycats," says
Adidas global creative director

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Interview: Paul Gaudio is Adidas' first creative director in 15 years, and a key part of the sportswear brand's strategy to use design as a weapon against arch-rival Nike. In this exclusive interview, Gaudio talks to Dezeen about Adidas' experiments in wearable technology, its collaboration with Kanye West and why copying is inevitable in sports design. More »