Wanders to launch sofa concept in London

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Moooi Boutique, a new sofa retailing concept by Marcel Wanders for Dutch brand Moooi, is to get its world premiere in London later this month.


The Boutique concept - which was previewed at the Milan furniture fair last April - involves a basic "naked" sofa which can be customised with 14 different cover and cushion designs.


The idea is to make buying a sofa easier and cheaper than before: Boutique will cost £2,000 and will be delivered within two weeks of ordering.


Boutique comes in three-seater, two-seater and armchair versions, plus a footstool. Covers and cushions can be changed at will without having to by a new suite.


Wanders will launch Boutique's first retail outlet at the Greenwich Village design store on the 4th floor of Selfridges, Oxford Street, on 22 February.

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Posted on Tuesday, February 6th, 2007 at 5:08 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • http://davidreport.com/blog David Carlson

    I liked this idea very much when I saw it in Milan last year. I think it is smart to enable the consumers to personalise products as much as possible. And a sofa with a loose cover and some cushions is maybe the ideal piece of furniture for this?