Wanders to launch sofa concept in London

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Moooi Boutique, a new sofa retailing concept by Marcel Wanders for Dutch brand Moooi, is to get its world premiere in London later this month.


The Boutique concept - which was previewed at the Milan furniture fair last April - involves a basic "naked" sofa which can be customised with 14 different cover and cushion designs.


The idea is to make buying a sofa easier and cheaper than before: Boutique will cost £2,000 and will be delivered within two weeks of ordering.


Boutique comes in three-seater, two-seater and armchair versions, plus a footstool. Covers and cushions can be changed at will without having to by a new suite.


Wanders will launch Boutique's first retail outlet at the Greenwich Village design store on the 4th floor of Selfridges, Oxford Street, on 22 February.

Posted on Tuesday February 6th 2007 at 5:08 pm by . Copyright policy | Comments policy

  • I liked this idea very much when I saw it in Milan last year. I think it is smart to enable the consumers to personalise products as much as possible. And a sofa with a loose cover and some cushions is maybe the ideal piece of furniture for this?