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Live from Milan: London creative agency Wieden + Kennedy have posted two videos on YouTube of them trying to destroy an Emeco Navy chair.

The first video (above) sees them catapulting the aluminium chair against a wall while the second (below) sees them dropping the chair out of a window, in order to test the manufacturer’s claim that the product is indestructible.
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We saw the videos today at the Milan Furniture Fair, where Emeco were projecting them on the wall at their stand.

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Dezeen’s coverage of Milan 2007 is brought to you in conjunction with the International Design Forum. Visit our IDF blog here.