dezeen

Milan update: designed by Arne Quinze of Quinze & Milan, the Jaga Experience Truck was parked on Via Tortona during the Milan fair last week.

The truck, for radiator brand Jaga, is based on the platform of a Mercedes Actros and holds a projection room, a VIP lounge and a kitchen.

The truck is part of Jaga’s Experience Lab initative, which aims to introduce people to their radiators without actually showing them.

Upholstery is by Moroso.

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Posted by Marcus Fairs

This entry was posted on Sunday, April 29th, 2007 at 10:02 pm and is filed under Design, Featured designer: Arne Quinze, Milan 07, all. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.