Arne Quinze for Jaga

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Milan update: designed by Arne Quinze of Quinze & Milan, the Jaga Experience Truck was parked on Via Tortona during the Milan fair last week.

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The truck, for radiator brand Jaga, is based on the platform of a Mercedes Actros and holds a projection room, a VIP lounge and a kitchen.

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The truck is part of Jaga's Experience Lab initative, which aims to introduce people to their radiators without actually showing them.

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Upholstery is by Moroso.

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Posted on Sunday, April 29th, 2007 at 10:02 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • http://www.musserism.com Musser

    For me, it has the feel of a mobile version of Le Corbusier’s Notre Dame du Haut.