Milan update: designed by Arne Quinze of Quinze & Milan, the Jaga Experience Truck was parked on Via Tortona during the Milan fair last week.
The truck, for radiator brand Jaga, is based on the platform of a Mercedes Actros and holds a projection room, a VIP lounge and a kitchen.
The truck is part of Jaga's Experience Lab initative, which aims to introduce people to their radiators without actually showing them.
Upholstery is by Moroso.
For me, it has the feel of a mobile version of Le Corbusier’s Notre Dame du Haut.