Comments on: London 2012 Olympics logo by Wolff Olins

By: Rob

Rob — Fri, 15 May 2009 11:32:37 +0000

I know there has been a bit of an 80s revival over the past few years but this will look so out of date in 2012. I think the £400,000 they charged for it must have been the cost involved to build a time machine to go back to 1986 to design it.

By: jake

jake — Fri, 04 Jan 2008 01:32:56 +0000

I love this logo. pure brilliance.
The logo didnt ask to be liked.

“Our emblem is simple, distinct, bold and buzzing with energy.
Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation.
It can communicate with anyone from commercial organisations to kids playing sport.”

By: Michael M.C. Wang

Michael M.C. Wang — Thu, 18 Oct 2007 14:30:54 +0000

When a design decides to promote some ideas (”container” logo, “flexiable” logo……), his designs get mechanized to the idea-turned-doctrine. This is not a very bad design. But this is not an Olympic quality logo either.

By: js

js — Wed, 13 Jun 2007 01:04:28 +0000

the joke is on everyone who doesnt think 400,000 pounds was worth this kind of publicity. look at all of you, the amount of buzz this is creating is why this is so ingenious. maybe you should expand your mind and think of how marketing works. it is because of the power of influence and I think the olynpic committee got exactly what it wants, people to get energized and buy tickets period. this company has a brilliant set of designers on this and the RED campaign is one of the best of all time.

By: POOP

POOP — Sun, 10 Jun 2007 15:49:12 +0000

first of all, the logo isnt terrible. however for something like the olympics, it doesnt really work. you have a massive demographic- what, like age 2 to 82? it has to be simple and timeless. although it looks nice in the motion spots, the static logo is just too illegible. but what i dont understand is why attack the company so much? uh, ya know, the olympics DIDNT haaave to pick that one. im sure they had more than one choice! dummies! so remember, while it is the designers responsibility to aid the client to make the right choice, some monkey on the olympic commitee made the choice to go with this one. i mean give wolf olins a break, they did the “RED” AIDS charity campaign. id say a pretty respectable company, little shits.

By: Mayan Calendar

Mayan Calendar — Thu, 07 Jun 2007 11:01:13 +0000

If you restructure the icons it spells “ZION”.
!??

By: jc

jc — Wed, 06 Jun 2007 21:03:57 +0000

For me it looks like an icon of a person who is ice skating, maybe I am the only to see this, but for the “summer” olympic games, it is not the best…

By: Rob

Rob — Wed, 06 Jun 2007 12:29:25 +0000

Ha ha ha ha! How much were Wolff Olins on per hour? A millon?

By: moa

moa — Wed, 06 Jun 2007 07:30:59 +0000

it’s like the futurism seen from the 80s! i much prefer this cool nostalgia to a stuffily conservative logo (and I have a home-made turquoise shirt with the same cerise coloured ‘82′ printed on the back that matches this logo beautifully).

the crappy standarised font of “TM” makes me wonder if it’s a fake, though.

By: Els Buchens

Els Buchens — Wed, 06 Jun 2007 04:01:38 +0000

Bad design is bad design, Just because the firm got paid 400,000 pounds doesn’t mean the logo works. Shame on the designers and those on the committee who selected it.