Comments on: London 2012 Olympics logo by Wolff Olins

By: Becky

Becky — Sat, 25 Aug 2012 07:10:57 +0000

It's nice! I love the modernized effect and the bright bold colours. Despite the issues some people have had with it, it's actually not that bad. It's like people have problems with some celebrities; some love them, some like them, some hate them. I like this design. Not love, like. It could be better, but it could be a lot worse. But my point is (and not many will care) that its bold, bright, eye-catching, colourful, modern, youth-friendly and shows how the times have changed since the first olympic games. I say a job well done!

By: Linda

Linda — Thu, 02 Aug 2012 16:32:48 +0000

I actually find the logo horrifying.

Linda

By: Rob

Rob — Fri, 15 May 2009 11:32:37 +0000

I know there has been a bit of an 80s revival over the past few years but this will look so out of date in 2012. I think the £400,000 they charged for it must have been the cost involved to build a time machine to go back to 1986 to design it.

By: jake

jake — Fri, 04 Jan 2008 01:32:56 +0000

I love this logo. pure brilliance.
The logo didnt ask to be liked.

“Our emblem is simple, distinct, bold and buzzing with energy.
Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation.
It can communicate with anyone from commercial organisations to kids playing sport.”

;)

By: Michael M.C. Wang

Michael M.C. Wang — Thu, 18 Oct 2007 14:30:54 +0000

When a design decides to promote some ideas (“container” logo, “flexiable” logo……), his designs get mechanized to the idea-turned-doctrine. This is not a very bad design. But this is not an Olympic quality logo either.