Comments on: London 2012 Olympics logo 2

By: Brad

Brad — Thu, 03 Dec 2009 02:50:46 +0000

no i think you got it wrong Toni, it looks like Lisa Simpson giving head.

By: Toni

Toni — Thu, 19 Nov 2009 22:51:21 +0000

has anyone else noticed it looks like jesica simpson giving head lool

By: VivienneQuek

VivienneQuek — Fri, 22 Jun 2007 13:36:15 +0000

The Brits did not like the emblem, most probably because there is nothing related to British history and culture to make them proud of. Nationalism is evident in the graphical execution of Sydeny 2000, Athens 2004 and Beijing 2008 emblems.

By: Fred

Fred — Fri, 08 Jun 2007 12:01:36 +0000

I get your point and I agree, it was time for something new. And the the idea behind it is great.

However I would have liked to see a more neutral design. Don’t forget that the games are a worldwide event, not everybody is as broad-minded as we probably are. As you see in the Sun, a ‘newspaper’ like that can allready bring down the IOC. That’s why I think something less obvious can provide you with a better start. Now you’re stuck with defending your ideas, while you could also just promote them. Furthermore, I don’t believe the olympic tradition should be used to “show your teeth”.

Anyway, it’s allready been discussed and this even before the Beijing games have begun, hats of for that.

Cheers!

By: Pippa Crawford

Pippa Crawford — Fri, 08 Jun 2007 10:59:10 +0000

Fred, I agree that the logo isn’t a thing of beauty. But the overall brand concept, which Wollf Olins has had a hand in, is a participative Olympics. For a lot of people, this is a welcome break with the elite tradition of the games. (What would be the point of trying to put on a more lavish display than Bejiing or Athens? The cost would be more than taxpayers could stomach.)

I think the decision to go for a different approach is the right one. I was trying to say that the brand is about so much more than design. It’s just a shame that this hasn’t been communicated successfully yet.