The scroll-down page, called Good Things Should Never End, features a series of animated characters (like the one below) beside a rainbow-coloured river. It was created to promote Orange's Unlimited offers promotion to its UK customers.
Nicolas Roope of Poke says: "Orange asked us to talk about their unlimited offers so we made them a never ending web page. Easy concept to sell but pretty scary when we had to work out what to put on it. We worked with an animator called Rex and a art coder guy called Mariuz Watz."