
Ora Unica by designer Denis Guidone is a watch where the hands are formed by the ends of a squiggly line.

The watch face consists of two circular dials, one inside the other, both of which have parts of the doodle printed on the surface.

The Ora Unica watch won the Adam O’Eva Creations international design prize this year. The jury consisted of Alessandro Mendini, Arnaldo Pomodoo, James Wines, Ed Carpenter, Carmelo Strano, Philippe Samy.

Here’s some text from Guidone:
–
Single Hour , 2007
Imprecision and defect manifest a fullness of sense, an inherent pluralism of inflections.
These aspects let us calibrate communication with an idea of imperfection that isn’t “negative”, but which it simply presents itself as a more complicated concept of perfection, often an insignificant and anesthetic value within its “compliance” characteristics.

The imperfection becomes the “ruling principle” of new rational configurations that certify contrast, that wish for irregularity and the break from symmetry, which become distinctive traits of our times.

Ora Unica wishes to be a provocative clock; its aesthetic principle is inaccuracy. Lack of discipline, a childish and irrational gesture to define time, which is precision and rationality. The hour and minute hands are represented by a single line drawn on two circular faces, which turn one inside the other. Both faces together resemble a graphical gesture, a doodle that changes as time passes.
–
Posted by Rose Etherington


June 7th, 2008 at 9:18 am
Fabulous
June 7th, 2008 at 9:25 am
hi I’m denis guidone
for information
write to denisguidone@gmail.com
Ora UNica 2007 will be available soon
June 7th, 2008 at 9:55 am
genial !
June 7th, 2008 at 1:00 pm
Love it !
June 7th, 2008 at 3:59 pm
nice, i`d like to buy this
June 7th, 2008 at 4:57 pm
What originality! And beautiful to. A rebuke to the Rolexs of this world.
June 7th, 2008 at 5:47 pm
Brilliant idea. It really inspires man to look at things differently and challanges convetions. This one is a “one off”.
June 7th, 2008 at 8:00 pm
What an ingenious idea! Absolutely Fabulous!!
June 7th, 2008 at 8:41 pm
amazing
June 8th, 2008 at 8:16 am
Want it!
June 8th, 2008 at 12:59 pm
nice work~! It’s really beautiful, i would like to buy one.
June 8th, 2008 at 11:05 pm
I have an old protoype of this approach to a certain imprecision and defect manifest a fullness of sense, an inherent pluralism of inflection. The hands of the ‘clock’ are provovatively represented by the arms of a loveable caricature rodent. At midday, it looks as though the little fella is about to dive into a swimming pool. At quarter to eight, he is striking a night fever pose. At quarter past nine, he is messianic, fulfilling in me that wish for irregularity and the break from symmetry, a distinctive trait of our time. This squiggle watch cannot compete with the gamut of cultural references that this early progenitor supplies. I think that they should have carried out more research.
June 9th, 2008 at 12:18 am
really really really great!!
June 9th, 2008 at 3:02 am
Fantastic!!!
love it
June 9th, 2008 at 10:37 am
This a clear example of what design should be !
June 9th, 2008 at 12:30 pm
When can we buy one/two?
June 9th, 2008 at 12:52 pm
love it!!! I´d like to by one…….. the real less is more!!!
June 9th, 2008 at 3:59 pm
information about available post message to:
denisguidone@gmail.com
June 9th, 2008 at 9:35 pm
It is a great concept. I design watches, and while this concept is cool, it would only work if a custom movement were developed. Unfortunately in quartz watch movements, the hour hand stacks underneath the minute hand. That means, the inner disc would have to be the minutes, and the outer disc would be the hours. Again, I like the concept, but it only works as a concept or for a custom watch builder.
June 10th, 2008 at 12:50 am
Hi Mark Ora unica will coming soon
June 10th, 2008 at 8:03 am
I agree with Mark. It is a beautiful concept, but it will only ever be a concept. We only see renderings here. If you actually attempted to produced it, the purity of the design would be destroyed due to technical considerations.
I don’t mind seeing purely conceptual designs, but it should be stated clearly that this is not a product.
June 10th, 2008 at 3:59 pm
Hi Denis. It will be coming soon? What movement is being used? I’d like to know.
June 11th, 2008 at 4:16 am
how soon is soon? time as narrative and a tracing…just smart and beautiful.
June 11th, 2008 at 8:49 am
I love it!
June 11th, 2008 at 11:11 am
HERE WE R….THE NEW STARCK IS COMIN…AHHAHA
June 11th, 2008 at 11:52 am
want one..
June 11th, 2008 at 7:17 pm
Great Concept. I also design watches, but understand the technical issues involved in producing this movement. I look forward to seeing the finished working watch, but I’m not holding my breath.
June 12th, 2008 at 11:17 am
Fabulous…. design..the inspiration to execute new ideas and break the mould….. Denis Guidone Thanks for inspiring and creating.
June 13th, 2008 at 5:34 am
need one now!!! denis please when is it going to be in the market am a watch maniac i have a nooka but nothing like ora unica
June 16th, 2008 at 5:17 am
It is definitely one of the musem collections.
June 21st, 2008 at 8:13 am
is clever and ingenious designs like this that keeps design going. love this!!
October 30th, 2008 at 12:29 pm
How expensive?
November 4th, 2008 at 4:05 pm
This is very nice! I would like to buy one
November 21st, 2008 at 4:29 am
Ora Unica is the nicest watch I ever have seen. Yer the best Denis!
December 11th, 2008 at 4:36 am
Hi

ir’s realllllly Fabulous
GR8
i want to buy one
how much is it ??
January 21st, 2009 at 8:22 am
Where can I buy one and how much does it cost?
April 3rd, 2009 at 10:58 pm
Where can I buy one and how much does it cost?
Best regards
May 7th, 2009 at 5:36 am
please!!! where i can buy it and how much?
July 7th, 2009 at 10:19 pm
hello!
Please where can i buy these watches??? I love them..