LG70 by Seymourpowell



Product designers Seymourpowell have created an LCD HD television for LG Electronics.


The LG70 goes on sale this month.


Here's some info from Seymourpowell:


Seymourpowell’s first design for LG Electronics released commercially

The first product designed by Seymourpowell for South Korean electronics giant LG Electronics to be released commercially comes out this month: the high-end, LCD HD television, the LG70. ‘LCD (liquid crystal display) televisions have taken longer than plasma screens to function well at larger sizes, but are now fast becoming the more dominant of the two technologies’, commented Seymourpowell design director David Fisher. The TV, which launches this month in stores worldwide and is one of LG's 'flagship products' for 2008, has a super-thin ‘teardrop’ structure, finishing at a point at the base of the television, where it blends from opaque to translucent, seemingly disappearing into nothing, so that it has a floating appearance when poised on a stand.


The backlit LCD television, aimed predominantly at the European market, was based on the idea of 'invisible sound', with no speakers to be seen. The product, which responded to a brief to create a truly 'eye-catching' product, celebrates instead the screen itself and uses a form of cutting-edge, flat-speaker technology to distribute sound evenly. The LG70 also has an ultra high-dynamic contrast ratio, an AV mode that automatically adjusts itself for movies, sports or games and a proprietary Intelligent Sensor that automatically adjusts itself, ensuring excellence under all viewing conditions. It comes in four sizes, from 32” – 52”, with two further wireless versions.

Seymourpowell was awarded the product contract in early 2007 and the final result was the work of a six-strong team, led by design director David Fisher. 'We had worked with LG on concept development work from 2006 onwards for a number of mobile phones not yet on the market', commented David Fisher. 'Our relationship with LG is becoming ever-stronger and increasingly strategic, so we were delighted to be considered for a different type of consumer.’

Posted on Wednesday June 18th 2008 at 12:49 am by . Copyright policy | Comments policy

  • omar

    eh, just another tv init.

  • cpcp

    no sense of scale at all in these pics dezeen…

  • edward

    I’m not seeing the “floating” effect as described by Seymourpowell As it seems to be the only feature distinguishing it from the familiar LCD monitor, other than a certain refinement in the base and an absence of buttons or logo usually found, I am not overcome by a irresistible urge to buy one. As for the technical features, not really an issue here, but if they work as described the unit would definitely be worth consideration. With any levitation illusion a bonus.

  • Fling

    Did any one of the Team of Six manage to incoporate a proper on/off switch and not a wasteful standby feature?

    Is that invisible sound i see?

  • amsam

    wow, looks exactly like every other flat screen tv

  • leandro locsin

    zzzzzzzzzzzzzzzzzzzzzzzzzzzz zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

    nothing new on tv language

  • Mekaratta

    money can buy everything, even on Dezeen space…

  • Will

    If this wasn’t designed by S&P would you have bothered putting on the site, whats is new about this design, the accent details is nice, but the Toshiba and a whole host of Japanese manufacturers have done this in recent concepts.