got it

this is an old modernist saying that has been dispelled thanks to the writings of post-modern architects like Venturi (not that I’m a postmodernist). As the program of buildings becomes increasingly complex, so must the ability for architecture to communicate with users. This manifests itself in the form of signs.

This buildings looks very very interesting and I think I would buy stock in A-Asterisk if you could.

Also, what are the emotions involved if someone is inclined to leave the “pathway” and sit against the wall, or use their cell phone in a remote corner? It seems as though this would be a very mechanized experience whether an individual makes use of the floor signage or not.

The design would also encourage people to always stare at the ground until their learn the route… wonder how it would work on the ceiling?

Maybe I’m being negative but.. if the spaces work, surely you dont need so much signage? (Glamorised wallpaper?)

…yeah, no. why are they hanging their hat on this? it’s an elaborate signage package. unfortunate, because there are some cool moments in these shots, and I don’t think it has anything to do with signage.