Comments on: Reebok Flash store by Formavision

By: Yüksek lisans

Yüksek lisans — Tue, 31 Mar 2009 17:54:17 +0000

To answer your question about “over-shadowing the artists”, more and more of our projects are design-oriented, and we handle design in-house or with freelance collaborators.

By: BOB/PROJECTS

BOB/PROJECTS — Thu, 08 Jan 2009 17:44:50 +0000

very innovative and a inspirational project. The abstract quality of the 3d forms and the graphic combination work great to activate space. Unfortunitly I did not see it in person but the photo scream success.

By: Sebastien Agneessens

Sebastien Agneessens — Thu, 27 Nov 2008 00:24:58 +0000

Hey, this is Sebastien with Formavision. Thanks all for the feedback. To answer your question about “over-shadowing the artists”, more and more of our projects are design-oriented, and we handle design in-house or with freelance collaborators.

Credits for Reebok Flash are as follow: Creative direction & Design: Sebastien Agneessens // Architecture & Design: Jeroen de Schrijver & Ellen Depoorter // Graphic design: Jonas Hjertberg & Mai Kato // Painting: Shinya Nakamura // Production: Chris Hoover.

By: D.D.S.a.o.

D.D.S.a.o. — Wed, 26 Nov 2008 18:22:01 +0000

Paris-moi and co. Formavision collaborated with design firm D.D.S.a.o. on this pop-up store. Salut.

By: Taner Şaşmaz

Taner Şaşmaz — Sat, 22 Nov 2008 23:53:00 +0000

Very inkeeping with the products, and very nica

perhaps too attractive till i hardly notice the shoes nor any other reebok products

By: pau

pau — Sat, 22 Nov 2008 17:02:33 +0000

the worst thing is to make sth whitch is almost great

By: paris-moi

paris-moi — Sat, 22 Nov 2008 16:46:17 +0000

Some cool moments here. Who designed it though?
I always thought that Fomavision were ‘curators’ for corporate art projects. Basically a person/group to connect companies with an installation artist to make a cool statement for the brand to help sales.
Are they the designers now? It always bothered me that the designer/artist’s name always seemed to come second to Formavision’s name (the curator) in Formavision-organized projects. But maybe this time they played the roll of designer? Or are they overshadowing someone again? Who designed this space?

By: Ren

Ren — Sat, 22 Nov 2008 16:24:17 +0000

^too ‘noisy’, too flashy

Thats what this style is all about, loud vibrating, clashing colors, apart from doing a typical white stand so the products stand off, what else can you do ?

By: Jonathan End

Jonathan End — Fri, 21 Nov 2008 15:16:45 +0000

im agree with junihaoni.
too ‘noisy’, too flashy, it steals the attention from the products.

By: Flip Sellin

Flip Sellin — Fri, 21 Nov 2008 00:20:41 +0000

check their site. They pick up on vibes.
They have my respect. And should continue…