UseLess is More by JVLT



Italian designers JVLT (JoeVelluto) presented a collection of useless objects at gallery Spazio Libero during art fair Artissima in Turin, Italy, last month.


The collection, called UseLess is More, comprises eight altered objects, including a chair, standard lamp and shelving.


The exhibition represents the manifesto of JVLT, which refers to its activities as "Adesign".


"If design produces function, the Adesign produces Dis/function, and so now all my work is concentrated to design object near Art where the sense is the real aim of the object," says Andrea Maragno of JVLT.


A book edited by Corraini accompanies the exhibition.


The following information is from JVLT:


“UseLess is More”
curated by Beppe Finessi

JoeVelluto introduces a new critical view of design formed from industrial products and their functionality.


Eight original pieces which will become sixteen during the exhibition. At the beginning they appear without their primary function.


After they are re-designed as partially useless objects, containing the essence of their original function.


As if it were equation: if design moulds function, the Adesign moulds disfunction.


As a demonstration of this statement JoeVelluto takes into consideration the chair, the icon of industrial design.


Starting from an anonymous chair, the essential parts that constitute its function are extracted: the seat and the back. The result is the “Partial Chair”. The chair becomes partially unusable, representing therefore a dysfunction.


The two extracted parts are contextualized through space obtaining another object that contains the essence of the function, but that at the same time, is in its turn partially unusable, therefore partially useless.


The design system keeps producing objects the world is already saturated with, and for that reason superfluous. With “UseLess is More” JoeVelluto creates works constituted by the heart of the industrial object (functionality) that intentionally declares their partially uselessness.


The works of “UseLess is More” represent the essential difference existing between Design and Art. Industrial design produces useful objects with good taste. Art produces useless “things” from a functional point of view, but with meaning as its essential prerequisite.


The object is presented through its contradiction resulting in the generation of a different thought. The Contr-Ad(d)i(c)tion present in all the works adds while removing, generating the new expression “UseLess is More”.


“UseLess is More” is the first interpretation of the “Manifesto of Adesign”, a thought that partially denies design in favour of an original way of expression. Through the video of the artist Marco Chiurato starring by the professor Domenico Patassini, the concept of “UseLess is More” is explained with a logic/mathematical function.



JoeVelluto is a thought which places at its centre research and meaning. JoeVelluto is a design and a life philosophy. It is the absent designer. It is contradiction.


Formed in 2004, JoeVelluto is one of the most well-known Italian design and communication studios and first to explore the borderline between design and conceptual art.


The Joevelluto design history began with the artistic research of its founder, Andrea Maragno, who, during his life has investigated the relationship between industrial mass production and the inner meaning of products.


There are several projects that attest this transition. Above all “Rosaria”, the disposable rosary produced in pluriball (the material used for packaging). The concept of mass produced products, with their poor quality, is transposed and applied to a symbol of eternity and holiness to such an extent that the rosary becomes a disposable object, spirituality becomes temporary and serial.


In 2005 JoeVelluto presents the book “Salefino: new Italian design tastes” printed by Abitare Segesta. A “manifesto book”, one of the first investigating four aspects of the new Italian design generation with a totally free approach, using photography, graphic design and illustration.


Nowadays JoeVelluto manages the art direction for several companies and lectures as visiting professor in various Italian universities. The studio dedicates itself constantly to research projects investigating the correlation between art and design.

Since 2008 JoeVelluto has officially declared itself Adesigner.

Catalogue: Edizioni Corraini

Video Performance: Marco Chiurato

Text Performance: Professor Domenico Patassini

Exhibition realized thanks to the contribution of:

Pigreco Srl
Arti Grafiche Bassano

The event is part of the Torino World Design Capital 2008

Posted on Saturday December 6th 2008 at 11:00 am by . Copyright policy | Comments policy

  • gaque

    a lot of blah blah blah, but how come theres no mention of the aesthetics of these pieces? the joinery, wood type, composition, etc.

    if you are making something useless, stop talking about the uselessness and talk about the physical object, whatever qualities it has. i’ll pass…

  • Yep, useless. What a great use of all that brainpower Joe. Nice one mate.

  • al

    “if you are making something useless, stop talking about the uselessness”

    thank you for saying what I could not think of

    I was going to say: “Cool Sculptures” because thats waht they are

  • Fling

    Useless? Not quite. In the right hands, these objects could be artfully employed to beat to death I estimate between 10 to 12 European designers.

  • FlingFTW

    Fling: I’ve not laughed so hard in a long time.

    But I see this more as design research rather than actual conclusions. I think this would be a Cum Laude thesis at the masters course of the Design Academy. And no I’m not being sarcastic towards DAE. It’s still the place to be.

  • hm

    right in the face of all that bullshit design we are overwhelmd with…

  • zuy

    italian designers follows dutch trend …. too late, now !!!

  • zuy

    To analyse the quality of a design product we must study use value ( utility ) and exchange value…
    With democratic design the exchange value is always low, so the last design trend was to create not a design product but a piece near art in limited edition, sometimes a prototype ,unusefull , nice and pricy.Dutch design was leading in this trend.
    Now we are in a deep financial and economic crise and also in an eco trend , designers will design again things simple, innovative ,democratic with great use value,

  • Massimo

    International Herald Tribune
    “Design-Art” R.I.P.

    [..] Resilient though some areas of design will be, others have already been hit by recession. One is “design-art.” Half of the lots at Sotheby’s design auction in London last month were unsold, and dealers are nervous about the prospects for next month’s Design Miami fair. But what’s the most exciting role for design? Developing new business concepts and cracking social problems, or making expensive, uncomfortable furniture?

  • amimissingsomething

    Vanitas Vanitatum, omnia vanitas

  • I would love to have money and free time to do something like that. But I am a designer. I have none.

  • mama

    Fantastic waste of material.

  • Xit

    Im with Fling, lol.

    BTW nice little syhthesis of the design situation Zuy.

  • Angelo

    I think this design is trying to make a point…Object- Function = useless

  • HC

    I’m calling to all you designers out there who, like me, designs functional objects combined with aesthetics: Stop doing it!
    Start working after this fantastic philosophy: OBJECT – FUNCTION = USELESS!!
    This will finally convince all of those executives that doubt a designers impact on a product, that we really make a difference!

    We are actually able to make any product useless!!

  • AZM

    & to achieve what??.
    I deeply admire,appreciate the design philosophy but was expecting the results to produce a greater impact upon their invention…………but……