El Mil del Poaig by CuldeSac

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Spanish designers CuldeSac have designed the packaging for a new olive oil brand, El Mil del Poaig.

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The half-litre bottle, containing oil made from thousand year-old olive trees, is made of traditional Valencia ceramic and comes packed inside a wooden crate.

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Here's some info from El Mil del Poaig:

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EL MIL DEL POAIG

The Father: Actor Joaquin Solano

The Bottle: Developed in traditional Valencian ceramics combining bisque with glazed porcelain.

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The Design: Developed in a way that each drop of the liquid gold is saved. Pure and sensual curves.

The Copy: Inspired in Roman History the font is based on manuscripts found from the time in which the millinary trees where planted. (Located at the museum of the Castle of Sagunto in Valencia).

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Wrapping: Each bottle is surrounded by the traditional mesh, with which the olives are collected from the tree even now a days in Spain.

The Packaging: Contrasting with the sleek and delicate design of the bottle a hand made wooden crate protects each of these limited edition bottles with a security seal to guarantee it´s uniqueness.

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The company is a new founded company called Mil del Poaig. The name is based on the family hacienda that Joaquin Solanos grand parents owned in which he learned to love the precious olive oil of the region.

Years later together with his business partner Manuel Arnau they have located the necessary millinery trees throughout Valencia and Castellón to develop this limited edition. It´s produced locally with the latest technology and distributed directly through Mil del Poaig.

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Joaquin (Ximo) Solano, is a fairly well known actor in Spain and very recognized in Valencia for his roles in various shows.

He came to CuldeSac to develop the bottle, packaging and design as it´s one of the projects that are very personal and cherished.

Together we have worked on every aspect of the product, which is now ready to hit the market and for which delicatessen companies from all over the world have shown great interest.

More Dezeen stories about olive oil:

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| 21 comments

Posted on Thursday, December 11th, 2008 at 12:41 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • step_out_of_a_triangle_and_into_striped_light

    looks like a vagina

  • jed_

    gorgeous. but at 130 euros a bottle how much of that is in the packaging? is it just a huge scam to make peole with too much money think they are getting the world’s finest?

  • eduardo

    great stuff!
    bravo chicos!

  • one

    uuuuu…. sexy…. seductive,….
    but not for a family house hold use… ?

  • K. Rimane

    finally! something practical and terribly beautiful.
    where can I buy one?

  • http://www.spatialbreakbeatresearch.com navi

    looks like that “aloe” plant… i see a trend.

  • Fdb

    Fucking gorgeous!

  • http://gosorio.com german osorio

    my first idea was that it looked like a vagina too hehe its interesting and very seductive design, interesting !

  • trent

    so what do you get when the “olive oil” and the “aloe” meet?

  • Fling

    A vagina maybe. But combined with the weeping olive oil, the anaology reads like a somewhat unfortunate and tad careless vagina.

  • wuaji

    wow!!! extra virgin spanish olive oil !!!

    yeah! it really makes you feel the taste

  • Dimantano

    hmmm… interesting…. very sexy in a positive point of view!

  • omar

    nice

  • lawer

    I love the packaging, the bottle is nice, but the concept of the pack… Amazing!!!
    Really good job guys!!
    Probably best pack of Olive oil!!!

  • Plankton

    Fantastic work, some clever details, LOVE IT!!!!

    For Dezeen: The kind of comments like the one made by “step_out_of_a_triangle_and_into_striped_light ” should be deleted. It’s a bad thing to read on such a nice website.

  • Xit

    Matthew Barney probably has one :)

  • Ben

    kinda erotic

  • Luxury Larry

    I agree with Fdb’s comment.

  • LOW

    erotic ceramics!

  • Chris S.

    No so much when you know the scale of things, but the third picture down looks like a very badly designed urinal.

  • Aifos

    You can purchase the product via the website: http://www.elmildelpoaig.com