Comments on: Armani 5th Avenue by Massimiliano & Doriana Fuksas Architects http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/ architecture and design magazine Sat, 18 May 2013 21:59:52 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Patrick http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/comment-page-1/#comment-910997 Patrick Sun, 27 Nov 2011 00:49:43 +0000 http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/#comment-910997 I think Armani should give a little more consideration on attracting the attention of the clients on their products. Products are put in left over positions and secondary spaces, very similar to what can be observed in Hermès rive gauche store. Sad. I understand the intention. Let's draw the attention on the brand...however I think it is doing more harm to the brand than good, because the old clients don't understand why their products (thus themselves) are being put on a secondary level and potentially new clients won't even see them. I believe that this happens very often when brands turn to "star-architects", because the latter build an envelope without ever studying its future contents, because it's simply too expensive for an architect to pay any of his staff for studying the brand's offer of products. The contents of the envelope is not just a program ("store"), but a complexely marketed sequence of products. Please be reminded: The main purpose of a store is SELLING, because without SELLING there's no INCOME and without INCOME there's no STORE. But hey, some staicase. I think Armani should give a little more consideration on attracting the attention of the clients on their products. Products are put in left over positions and secondary spaces, very similar to what can be observed in Hermès rive gauche store. Sad.
I understand the intention. Let's draw the attention on the brand…however I think it is doing more harm to the brand than good, because the old clients don't understand why their products (thus themselves) are being put on a secondary level and potentially new clients won't even see them.
I believe that this happens very often when brands turn to "star-architects", because the latter build an envelope without ever studying its future contents, because it's simply too expensive for an architect to pay any of his staff for studying the brand's offer of products.
The contents of the envelope is not just a program ("store"), but a complexely marketed sequence of products.
Please be reminded: The main purpose of a store is SELLING, because without SELLING there's no INCOME and without INCOME there's no STORE.

But hey, some staicase.

]]> By: tommy http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/comment-page-1/#comment-293235 tommy Mon, 13 Jul 2009 19:47:00 +0000 http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/#comment-293235 fucksas was alright in my books, but ever since he's been doing these blobs and zaha immitations, i think i'll pass up on him fucksas was alright in my books, but ever since he’s been doing these blobs and zaha immitations, i think i’ll pass up on him

]]> By: Andrew http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/comment-page-1/#comment-279150 Andrew Wed, 10 Jun 2009 10:18:24 +0000 http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/#comment-279150 was in NY a couple of months back not long after this opened - it looks cool from outside but when you get into the space and onto the actual staircase the detailing on it is shocking. drip marks from paint, un even concrete and bits that are chipping away, and when your on one section uner the other it hasnt been finsihed properly so you can still see the red metal of the staircase tread and risers. Really quite dissapointing! was in NY a couple of months back not long after this opened – it looks cool from outside but when you get into the space and onto the actual staircase the detailing on it is shocking. drip marks from paint, un even concrete and bits that are chipping away, and when your on one section uner the other it hasnt been finsihed properly so you can still see the red metal of the staircase tread and risers. Really quite dissapointing!

]]> By: 程晨 http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/comment-page-1/#comment-243025 程晨 Sat, 14 Mar 2009 03:16:22 +0000 http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/#comment-243025 Very interesting design, good design works like this if we can send it to us through the mail all the better, huh, huh! Very interesting design, good design works like this if we can send it to us through the mail all the better, huh, huh!

]]> By: Nina http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/comment-page-1/#comment-242544 Nina Thu, 12 Mar 2009 15:19:24 +0000 http://www.dezeen.com/2009/02/23/armani-5th-avenue-by-massimiliano-doriana-fuksas-architects/#comment-242544 Amazing. Although, I think I'd feel disconcerted going through that stairwell. Amazing.
Although, I think I’d feel disconcerted going through that stairwell.

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