The red, lightening bolt-shaped panels are made of 24 larch plywood pieces, screwed together and arranged around the store.
The installation will remain in place until 2 August 2009.
Photographs by Masato Kawano (Nacase & Partners Inc).
Here's some more information from Yuji Yamanaka of Geneto:
We recognized this space as a transmission base or power-generating place; a power station, filled with energetic atmosphere and conveying a message to the world. This "power station" delivers DIESEL's cool message worldwide.
Composed of twenty-eight pinkish-red, wooden panels in zigzag lines, the installation dynamically changes the visitors’ views and controls the path through the space to make visitors experience the shop environment.
As the panels are made of two plywood boards and are so heavy, we designed the zigzags as freestanding structures. Small screws on the panels are important aesthetically and practically.
Rough wood surfaces look cool and are richly suggestive of DIESEL brand images.
More Dezeen stories about Diesel Denim Gallery:
- Genetic Stair by Caliper Studio
- Galilu Olfactory Perfumery by Marcin Kwi…etowicz
- McKinsey & Company Hong Kong Office by O…MA
- Project: Office for Living by Jean Nouve…l
- Scaffolding forms temporary clothing rai…ls at Berlin pop-up shop by Kontent
- 227 Flat by OODA
- Second Nature by Tokujin Yoshioka
- Pharmacy in Koukaki by KLab Architecture
- Nendo's store interiors for Theory are m…odelled on road systems
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