The red, lightening bolt-shaped panels are made of 24 larch plywood pieces, screwed together and arranged around the store.
The installation will remain in place until 2 August 2009.
Photographs by Masato Kawano (Nacase & Partners Inc).
Here's some more information from Yuji Yamanaka of Geneto:
We recognized this space as a transmission base or power-generating place; a power station, filled with energetic atmosphere and conveying a message to the world. This "power station" delivers DIESEL's cool message worldwide.
Composed of twenty-eight pinkish-red, wooden panels in zigzag lines, the installation dynamically changes the visitors’ views and controls the path through the space to make visitors experience the shop environment.
As the panels are made of two plywood boards and are so heavy, we designed the zigzags as freestanding structures. Small screws on the panels are important aesthetically and practically.
Rough wood surfaces look cool and are richly suggestive of DIESEL brand images.
More Dezeen stories about Diesel Denim Gallery:
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- Utility exhibition stand by Studio Toogo…od for Tom Dixon
- Virgin Atlantic bar by VW+BS is "the lon…gest in the sky"
- Unagi by STAD
- David Adjaye pavilion unveiled
- Jaffa House by Pitsou Kedem
- Selfridges Men's Designer Space by Alex …Cochrane
- The Traffic of Clouds by Hackenbroich Ar…chitekten
- Barrio North by Anarchitect
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