Comments on: Kitchen products by Morph

By: Pote Figueiredo

Pote Figueiredo — Fri, 27 Mar 2009 22:00:39 +0000

I loved the black one!

By: Pro ZUY: our future ?

Pro ZUY: our future ? — Thu, 26 Mar 2009 06:48:32 +0000

Lol… may be french humour is quite difficult for you …
yes you are right : i’m jalous of Brits because thet have a BBC Starck design school of design…
I’m sure Morph is great design team in kitchen products (as Tools design Eva Solo, Royal VBK, Menu…) and artistic direction and management by JosephJ oseph is great so the salad bowl will have a great media impact and i’m sure too Sir Conran will not say ” it’s not practical” as he said for Starck lemon squeezer…

By: Cam

Cam — Wed, 25 Mar 2009 06:06:30 +0000

These are really great, user friendly designs. Very practical and elegantly simple… I love it!

By: Cam

Cam — Wed, 25 Mar 2009 06:05:23 +0000

Lol… Zuy is still totally obsessed with Starck… get over it boy!

By: Prof ZUY: differential design

Prof ZUY: differential design — Thu, 19 Mar 2009 07:48:57 +0000

sorry about my french humour and my spanish english
…. what i want to say, Bill, you are at the level of Starck….. working with Alessi some years ago on Jucy Salif and Hot Berta:
great distinctive,differential design, eye catching design but not user oriented products…

By: Prof ZUY: differential design

Prof ZUY: differential design — Wed, 18 Mar 2009 17:42:49 +0000

great job Bill at Starck level

By: Prof ZUY: great distinctive design

Prof ZUY: great distinctive design — Wed, 18 Mar 2009 17:38:55 +0000

I’m sorry Bill (i’m french) , i love your work but you will not have red dot award with this range of products…( but i dunnot know the next jury)
I like your “more sculptural and interesting shape than simply a symmetrical bowl.” but you’re not a sculptor as Moore but a designer as Tools design or Ubik Starck.
Magnetic Measuring Spoon is funny like a small man you put on wall…

By: playcheckers

playcheckers — Wed, 18 Mar 2009 15:49:22 +0000

‘Very,very incongruous “family” of products. The measuring spoons look like an introductory Solidworks tutorial.’

haha absolutely agree. first thing i thought too. there is no clear voice here. its very mediocre

By: Bill

Bill — Wed, 18 Mar 2009 15:48:33 +0000

Some additional info which might help…

The “View” Measure storage, is an addition to the existing range of “View” storage (see either our or JJ’s website), rather than a stand-alone design. The idea is obviously that for certain dry storage like flour, sugar, etc, you can just quickly measure out what you need in it’s own lid, without having to use a set of scales or cups.

The handle on the salad bowl was based on the idea that when you offer it to somebody the opening is towards them, as well as to make carrying a large bowl easier. It is also about creating a more sculptural and interesting shape than simply a symmetrical bowl.

As for them being an “incongruous family” of products, well they aren’t a family of products. They are simply some of the new additions which are part of the overall JosephJoseph product range, and as such fit into their own different categories.

The magnetic measuring spoon, is intended to be an inexpensive, and highly functional product, and if there was an “introductory solidworks tutorial” of it, that would have saved some time, but unfortunately “Jonathan” wasn’t there to help us out with his insightful criticism.

By: Jonathan

Jonathan — Wed, 18 Mar 2009 14:30:05 +0000

Very,very incongruous “family” of products. The measuring spoons look like an introductory Solidworks tutorial.