
Milan 09: Italian designer Joe Velluto has designed a plastic vase that is crushed beneath a giant metal block after being moulded.

The process echoes the way plastic water bottles are crushed after use, creating a new form.

The Saving/Space/Vase will be exhibited at Spazio Rossana Orlandi in Milan next month, during the international furniture fair.

The vase will be part of the Plasticism exhibition of products from the Plust Collection.

Here’s some text from Velluto:
–
PLASTICISM by PLUST Collection (www.plust.com) 22-27 April 2009 Spazio Rossana Orlandi Mutations, reflections and experimentations around plastic: as to say Plasticism.

PLUST Collection presents a new approach based on manufacturing processes and innovative finishes derived from the moulding of plastic with changes, transformation and renewal as core matters.
Design ventures in brand-new paths in the search of innovative styles: from a carefully study of the material follow the processes of elaboration, melting, pressure and transformation able to turn weaknesses into strengths. Mutations and experimentations able to generate different objects.
A poetical and ethical-oriented creation that suggests us a new point of view from which looking at the contemporary sustainability matter.
SAVING/SPACE/VASE Design by JVLT/JoeVelluto
Are you a bottle or a vase? In a sarcastic exchange of roles, Saving Space Vase undertook a pressure process as it comes out of the mould.
The original object, the vase, acquires a new connotation enriched with a different aesthetic and an extraneous meaning. A process that winks at our daily gestures, familiar as the one of pressing a PET bottle… preparing it at the second step of its existence, the recycling
See all our stories from Milan in our special Milan 09 category.
–
Posted by Marcus Fairs


March 26th, 2009 at 3:31 pm
if i seee the photo , is new italian design a differential design from dutch design?I dunnot know the result of the study by Future design lab about new italian design identity….Does any know Morace works there?
March 26th, 2009 at 3:46 pm
Interesting, but for an industrial reality, this form can be moulded… There is no added value with this process apart from making unique pieces.
March 26th, 2009 at 4:51 pm
^^^ agreed w/ above. would be MORE interesting if diff weights were used to crush an assortment of vases. 1 ton, 2 ton, 4 ton, etc
March 26th, 2009 at 5:38 pm
the words make it a bit pretentious,..the shape is not to exciting but …..quite an interesting spin on a technique (rotomolding) that hardly ever produces anything very interesting..if I see correctly the actual mould is even used to crush the thing…..maybe its a first step..lets hope so..
March 26th, 2009 at 6:14 pm
why not if you see the Rosenthal broken vase by DrorBenchetrit
March 26th, 2009 at 6:40 pm
… benchetrit is from israel works in NYC but studied in Eindhoven
http://www.lexpress.fr/medias/207/fragile-7_263.jpg
March 26th, 2009 at 10:08 pm
“A poetical and ethical-oriented creation that suggests us a new point of view from which looking at the contemporary sustainability matter”………”pressing a PET bottle… preparing it at the second step of its existence, the recycling”.
is this vase paving its own way to the end of its life cycle? why saying such compromising words? anyway it’s nicer than other vases, but it could even look nicer if not being associated to sustainability and recycling.
March 26th, 2009 at 10:23 pm
when i was 18 i spent two weeks in italy on a school holiday visiting the ancient sites in Rome etc. one day i crushed a can of coke and kept it, putting it on the side table in my hotel room, as a valuable piece of art. the next morning i found the cleaning lady wanting to throw away my crushed can. i didn’t understand how she could be so ignorant wanting to destroy this prototype that would inspire so many contemporary artists. today i still keep it in my closet, waiting for the economy to kick in again and selling it for big money.
(that day i wanted to make it into the headquarters of some anti-globalisation organisation btw)
March 26th, 2009 at 11:07 pm
well zuy, if you are going to talk about that vase
tjep did it a few years earlier
http://www.designaddict.com/img/pictures/object976_pic1880_normal.jpg
but hey this is a different technique..works for me
as I said the words are a bit pretentious.
but I think it is fun that rotomoulding can finaly give some identity to its material…
March 27th, 2009 at 7:27 am
Individualization
March 27th, 2009 at 9:01 am
thank b for the link
March 27th, 2009 at 9:44 am
Clonic i’m not sure it’s individualization it’s deformation
March 27th, 2009 at 10:01 am
And how does it stand on a bent base??
Please deliberate your design and don’t make decisions in the packaging -hall befor delivering.
March 27th, 2009 at 9:01 pm
widi, was asking myself the same question, you can see on the close up the base is clearly warped, yet nothing says they have addressed this problem
March 28th, 2009 at 6:50 am
anyone seen the ‘crinkled cups’?
http://www.martiniboys.com/Toronto/products/1357
March 28th, 2009 at 7:23 pm
the ‘crinkled cups’ is a best seller
March 29th, 2009 at 6:14 pm
I don’t think there’s any point in discussing ‘who got there first’ for an idea that everybody once scribbled in their sketchbook.
April 3rd, 2009 at 5:25 pm
more about the exhibition in milan
http://www.yatzer.com/1606_plasticism_at_spazio_rossana_orlandi