Comments on: “Ive, Apple’s Design Chief, Loses Fight to Stop Use of His Name” http://www.dezeen.com/2009/05/13/ive-apple%e2%80%99s-design-chief-loses-fight-to-stop-use-of-his-name/ architecture and design magazine Fri, 10 Feb 2012 12:21:52 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Brian http://www.dezeen.com/2009/05/13/ive-apple%e2%80%99s-design-chief-loses-fight-to-stop-use-of-his-name/comment-page-1/#comment-271090 Brian Tue, 26 May 2009 04:55:56 +0000 http://www.dezeen.com/2009/05/13/ive-apple%e2%80%99s-design-chief-loses-fight-to-stop-use-of-his-name/#comment-271090 Dude, My sympathies go out to and are with J.Ive. It is obvious, though, that if one lives one's life in extreme privacy, wary of marketing aspects of I.P., RIGHTLY wishing to be known for one's work and not image (Mr. Rashid...) these things can happen. The fame game is a slippery slope, where everyone wants a piece of you (I should know!). Almost all young designers are taught these days to register their names! This shows this can happen to any designer at any level, if precautions are not taken! B Dude,
My sympathies go out to and are with J.Ive. It is obvious, though, that if one lives one’s life in extreme privacy, wary of marketing aspects of I.P., RIGHTLY wishing to be known for one’s work and not image (Mr. Rashid…) these things can happen. The fame game is a slippery slope, where everyone wants a piece of you (I should know!). Almost all young designers are taught these days to register their names! This shows this can happen to any designer at any level, if precautions are not taken!

B

]]>