James Cameron store, Melbourne
by Universal Design Studio



Interior designers Universal Design Studio have completed a 'pop-up' store in Melbourne for Australian menswear designer James Cameron.


Influences include "1960’s French spy films, mid-century office interiors" and the work of German photographer Thomas Demand.


The project features furniture and fittings including BarberOsbergy’s Tab lamp, Saturn coatstand and Erwan and Ronan Bouroullec’s Steelwood chair.


Here are further details from the designers:


James Cameron Pop-Up Store in Melbourne

Universal Design Studio have worked with James Cameron to create a pop-up store for the Australian menswear designer located in the heart of the inner-city Gertrude Street precinct.

Inspired by a range of influences including 1960’s French spy films, mid-century office interiors and the photo-realistic work of Thomas Demand, the store explores themes of repetition, pattern and both physical and emotional tension.

At the crux of the store, floating above a black and white chequerboard stone floor, over 400 spearmint coloured document archive boxes line the wall. These are reflected in the flanking mirrored planes to create a seemingly endless gridded backdrop to the store and the collection. Hovering beyond these boxes, a matrix of black tubular extrusions anchors the fitting rooms below and juxtaposes with the adjacent rhythms of the archive boxes and chequerboard flooring.

The colour of the archive boxes is taken as the main hue for the interior of the building, which sits on the corner of Smith Street and Gertrude Street, unifying walls, architraves, cornices and skirtings with a subtlety and depth.

Sitting against this backdrop, formed from a palette limited to matt black tubular steelwork and two-tone composite aluminium panelling, a family of objects has been created to define different areas of the store. These elements comprise fitting room screens, a series of mobile consoles and the central desk. Themes of reflection and distortion are continued with the use of full height mirrors flanking the central desk and leaning against the rear wall to reflect the ceiling cornices and central roses.

Furniture and fittings including BarberOsbergy’s Tab lamp for Flos, Saturn coatstand for Classicon and Erwan and Ronan Bouroullec’s Steelwood chair for Magis complete the setting.

More about Universal Design Studio on Dezeen:



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Posted on Wednesday May 13th 2009 at 7:48 am by Brad Turner. Copyright policy | Comments policy

  • Didah Ahaz

    Oui, Oui, Oui, C’est tres belle

    My only comment would be to make sure the sales assisants continually look after the clothes rails, ensuring that the verticality of the hangers aligns with the geometry of the relief wall.

    By creating harmonious sight lines in the workplace we subconsciously become at one with our environment, helping window shoppers to cross the religious threshold.

  • Rafel

    Very good comment, I will pray from now on, and I will feel deeply honored to cross that religious threshold

  • francis

    Pretty tame and restrained by UDS standards.

  • Peter

    Like the interior but loving those BarberOsgerby desk lamps

  • Indi

    With a continuous soundtrack of an Olivetti golfball typewriter, yes?

  • DanArch

    Where are the clothes? Surely not just on that one single rail? Or indeed on purpose to leave the rest of the space open for “architecture” to happen. I guess that’s the way to make fashion look rare and thus expensive. A religion… smart understanding consumerism more likely…