Base Design and Michael Young for
Herdeiros Passanha



Design studio Base Design and industrial designer Michael Young have designed the packaging for a new premium olive oil produced Portuguese brand Herdeiros Passanha.base_domdiogo_image.jpg

The bottle, for Dom Diogo extra virgin oil, has a matt black coating with a silver-stenciled label.


The shape of the ridged bottle represents an olive press.


The bottle is a variation on the packaging created by Base Design and Michael Young last year for Herdeiros Passanha's Quinta de S. Vicente oil (below).


More Dezeen stories about olive oil:

Olisur olive oil factory by GH + A Architects
El Mil del Poaig by CuldeSac
Michael Young for Herdeiros Passanha

Here's more information from Base Design:


Herdeiros Passanha Launches Newest Product: Dom Diogo, Azeite Virgem Extra / Extraído a frio

July 1, 2009 (New York, NY) – Base, an award-winning international design firm, introduces a luxurious new matte black design to celebrate the launch of Herdeiros Passanha’s premier olive oil, Dom Diogo.

The design of the packaging is a further iteration of Base’s collaboration with Hong Kong-based designer, Michael Young, on the AIGA award-winning bottles for Passanha’s popular Quinta de São Vicente Olive Oil. The bottle silhouette represents an olive press divided into upper and lower parts by a horizontal ridge and featuring the signature drop that makes up the brand’s graphic identity. The matte black coating is complemented by a contemporary stencil typeface, a reference to the handmade tradition of the Portuguese olive oil.

Passanha’s black label Azeite Virgem Extra / Extraído a frio (or Extra Virgin Olive Oil / Cold Extract) is the latest to come from the celebrated makers of gourmet olive oil and vinegar, Herdeiros Passanha, a family-owed company located just south of Lisbon. As a tribute of respect to their grandfather, Passanha named their top-range olive oil Dom Diogo after the adventurous forefather they remember as being “respectful of tradition and yet looking for modernity,” a perfect fit for an oil produced from three varieties of olives—cobrançosa, arbequina and picual—to create an intense fruity taste and pleasing aroma. The sophisticated packaging concept for Dom Diogo is in keeping with the blend’s prestige as the gold-medal winner at the second Bienal do Azeite held in Castelo Branco, Portugal.

Base is a company offering a set of creative services built on a foundation of graphic design. A big-small, global-local studio, Base is made up of 45 people working from offices in Brussels, New York, Barcelona, Madrid, Paris, and Santiago, Chile.
Base combines graphic design, art direction, audiovisuals, typeface design, and copywriting to make the complex simple, the informative entertaining, and the stale as refreshing as a refreshment stand full of refreshments.

Herdeiros Passanha is a family-owned Portuguese company that had been producing olive oil since 1738 but stopped production about two decades ago. Recently, Passanha brothers Luis and Joao Felipe decided to revive the family tradition, using contemporary packaging that is still linked to the family’s heritage. The brothers invested in a new olive press, and are today the only olive oil company in Portugal controlling the entire chain of production—from tree to bottle.

Posted on Friday July 10th 2009 at 1:15 pm by Rachel Blunstone. Copyright policy | Comments policy

  • mikaël

    lookin’ good. reminds me alot of vintage port wine bottle with a clinical twist

  • Prof Z, genius D

    question : is olive oil produced with black olive?

  • Prof Z, genius D

    … may be a good idea to use porto black code