The Font War: Ikea Fans Fume
over Verdana - Time magazine

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Dezeenwire: Time magazine reports on the backlash following Ikea's decision to drop its customised version of Futura for all its print and online collateral in favour of Verdana. Time

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Posted on Thursday, September 3rd, 2009 at 9:17 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • Garrett Reil

    I don’t know why, but when I first looked at this story – in spite of being a ‘typographic’ designer – I didn’t think much of it. Why? Sadly, I may have become used to clients disregarding good typography for what seems expedient or available. Then an Ikea catalogue arrived. Ouch. What are they thinking?