Dezeenwire: Time magazine reports on the backlash following IKEA's decision to drop its customised version of Futura for all its print and online collateral in favour of Verdana. Time
Dezeenwire: Time magazine reports on the backlash following IKEA's decision to drop its customised version of Futura for all its print and online collateral in favour of Verdana. Time
I don’t know why, but when I first looked at this story – in spite of being a ‘typographic’ designer – I didn’t think much of it. Why? Sadly, I may have become used to clients disregarding good typography for what seems expedient or available. Then an Ikea catalogue arrived. Ouch. What are they thinking?