The Font War: Ikea Fans Fume
over Verdana - Time magazine

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Dezeenwire: Time magazine reports on the backlash following Ikea's decision to drop its customised version of Futura for all its print and online collateral in favour of Verdana. Time

Posted on Thursday September 3rd 2009 at 9:17 pm by . Copyright policy | Comments policy

  • I don’t know why, but when I first looked at this story – in spite of being a ‘typographic’ designer – I didn’t think much of it. Why? Sadly, I may have become used to clients disregarding good typography for what seems expedient or available. Then an Ikea catalogue arrived. Ouch. What are they thinking?