Competition: five copies of Design in Britain
to be won


Dezeen have teamed up with the Design Museum and publishers Conran Octopus to offer readers the chance to win one of five copies of Design in Britain - Big Ideas (Small Island), edited by Design Museum director Deyan Sudjic.

The book explores the idea of British design from a global perspective, what influences it and the the key figures and movements responsible for shaping it.

Each chapter approaches a different design discipline, written by an internationally-recognised authority in that area. Featured here are spreads from the chapter entitled Architecture: building in a cold climate.

Design in Britain is one of a series of new Design Museum books in partnership with publishers Conran Octopus.

This competition is now closed.

Subscribe to our newsletter, get our RSS feed or follow us on Twitter for details of future competitions.

Here's the press release from Conran Octopus:


Design in Britain
Big Ideas (Small Island)
Design Museum

Edited by Deyan Sudjic
Published by Conran Octopus

What constitutes Britishness in British design? Luxury ‘British’ car brand, Bentley is German owned and its head of exterior styling is Brazilian. Apple designer, Jonathan Ive was born and raised in Britain, but does that mean we can claim the iPhone and the MacBook as examples of British Design? It’s possible to see the influence of those born or educated in Britain across the world. Yet at the same time, the world comes to Britain to study design and to establish their studios, from Marc Newson to car brands such as, Nissan and Ford.

Published in conjunction with the Design Museum, Design in Britain is the first book to take a comprehensive account of what it is that has given Britain a unique place in history. It is not just about British design, but a global view of that unique sensibility that informs everyone from Jonathan Ive to Zaha Hadid.

It is an exploration of the major figures and movements that have led the way and those who have turned it on it’s head, from the emergence of design in post-war years to the innovative implications of design in today’s very different technological and social climate.

Divided by subject matter, each chapter is written by an international expert in that field:

  • Product: Can Britain Still Make It? Daniel Charny offers a critical response to design in the commercial sense and the cultural sphere.
  • Architecture: Building in a Cold Climate. Deyan Sudjic looks at how the shape of commercial rebuilding has evolved in Britain.
  • Automotive: Breeding the Brand. Andrew Nahum looks at how Britain is building more cars than ever, but in foreign owned factories.
  • Graphics: Form and Content. Rick Poyner gives an account of the successive creative waves of graphic design in Britain.
  • Fashion: Demand the Impossible. Susannah Frankel presents a measured account of the reality behind British fashion.
  • Interaction: After the Object. Simon Waterfall reveals the web-based expansion of what constitutes design.
  • Identity: Making Marks. Wally Olins discusses how identities and brands have measured out the history of Britain.
  • Design: The View From Outside. Paola Antonelli presents a view of what it is that made British design special from the outside.

This book celebrates the importance and quality of design in Britain that is recognised and admired across the world. Designers based in Britain are producing work that is an essential element of the international landscape of contemporary design. There is no British design; there is only design in Britain and for the last 20 years it has been extraordinarily fruitful.

2009 heralds the start of an exciting and unique partnership between Conran Octopus and the Design Museum, a new voice in design publishing that will bring serious design knowledge to the general reader.

Other books in this new Design Museum book series, publishing this October include Fifty Dresses That Changed The World, Fifty Chairs That Changed The World, Fifty Cars That Changed The World and Fifty Shoes That Changed The World.

5th October 2009 | Hardback


Buy this book and others at the Dezeenbooks store
(in association with

Congratulations to the winners! Erick Schiller in France, Sara Michelini in Italy, Vladimir Trajanovski in Macedonia, Marta Mascheroni in Italy and Samantha Frame in the UK.

Posted on Tuesday September 29th 2009 at 9:42 am by Brad Turner. Copyright policy | Comments policy

  • Sarah Whittington

    I love the design of the London Gherkin,This book would be ideal for my son.

  • Eva


  • … for a french addict …

  • Vee

    Wow, what a beautiful book!

  • Richard Sanchez

    I WILL win something one day.

  • titisnurabadi

    let me win..

  • CROFTdesign

    I wonder how many people actually enter these “competitions” …what are the odds?~

  • As a journalist-author on all aspects of design and life-style of interest to the Israeli readership, I am sure the book will be very educative and inteesting among other books in my library

  • aLaN

    i lOvE tHis wEbpAgE.. aNd lOvE aRk. i wAnT a cOpY cuS i hAvEn’T bOoKs lIkE thiS iN mExIcO.

  • AM

    design is architecture! arcitecture is design! so much to say but no time.

  • can we apply more than once ?

  • Instead of giving this copies to see if you grab more atention to your site, why don’t you give these 5 copies to 5 different students in 5 different elementary schools on 5 diferent countries of 5 diferent continents.

    It’s good Karma. ;)

  • sorry for the crappy “engrish”.

  • yo

    Good one Catarino.

  • george

    could be nice ;)

  • v

    I work in an architecture office with practically no architecture books. I plan to donate this to their dismal library

  • Pierre Sinsua

    must be an amazing book judging from this article

  • Drew Patmore

    I’d like a look please

  • k

    anyone know where i could buy a copy of this book? it doesnt seem to be available on amazon

  • Its ages since I’ve been to the Design Museum, Reminds me to pay a visit next time I’m in London. Nice informational piece, great to see snippets. Books to buy online can be difficult to judge so thanks for sharing. Good Luck to everyone

  • Ali

    though I live in Tokyo, my mind always go to LONDON, the coolest city in the world…

  • beautiful cover, it is nice to see the cover design. Where have I seen this color scheme concept earlier ?

  • wow~ i wish i had won this book ^a^

    Ali, same here, i am physically in Hong Kong but my mind is in Japan & London haha