Permanent Vacation store by 1:2:3 and Kristoffer Sundin

Stockholm designers 1:2:3 and Kristoffer Sundin have completed a pop-up store in Gothenburg for Swedish fashion brand Permanent Vacation.

Clothes are displayed on constantly-rotating hanging racks, which are kept in motion by wooden fans using the garments as sails.

Racks made of rope and wood line the walls and display photos alongside more pieces from the Permanent Vacation collection.

At night the windows are illuminated by artificial lighting.

Watch a movie about the project here.

Here's some more information from the designers:


The design concept is based upon the incidence of light from the roof windows and the ceiling height.

A hanger is placed under each roof window displaying Permanent Vacations Autumn/Winter collection.

A wooden fan is pointed towards each hanger, making it rotate by using the garment as sails.

Along the walls of the store different hangers displays photos and selected pieces from the collection.

During the day the only lighting in the space comes from daylight shining in through the windows. To retain that feeling during night time artificial light sources are placed on the rooftop outside the windows shining in.