Aroma of Shadow by Waterfrom Design


Waterfrom Design of Taiwan have completed the interior of a shop selling essential oils in Kaohsiung, Taiwan, where bottles are displayed atop wooden posts.

Variations in timber on the floor represent shadows cast by these posts

More bottles are displayed on intersecting shelves, while square panels in different shades of purple are attached to the wall with velcro.

Called Aroma of Shadow, the store is arranged on two levels and features different timbers inlaid and overlapped.

A geometric design representing the diffusion of a scent is mounted on the ceiling.

Photographs are by Sam+Yvonne.

The information below is from Waterfrom Design:


Aroma of Shadow, Essence oil Shop, Kaohsiung

This shop is Jardin d’Aura’s first store in Taiwan. All products are certified 100% organic so the store directly anchors the idea of organic life. Nic Lee, the designer maneuvered a concept-“Aroma of Shadow” to provide a strong impression of nature life.

The fragrance is the shadow of the plant.

The fragrance is overwhelmingly invisible, such as the fatuous shadow. So that in the structure of the space, we use the interlacement of the abstractive (like the artworks of Piet Cornelies Mondrian) and concrete shape of the plant to represent the interesting atmosphere with complex of time, space and shape.

The display shelf inspires from the artwork 'composition in line' by Piet Mondrian, who deconstructed the branches horizontally and vertically, to represent a balanced condition, as if the character of the lavender essence, which could comfort the nerve. Narrating the essence from the perspective of deconstruction, we deconstruct the fringe of lavender into geometry shape, and use different layers of purple color to express the movement. Each slab is fixed by Velcro, thus it could be reconstructed and represented.

Another impressive image of Provence: shadows of exuberant trees reflect on the countryside roads. We use the abstractive concept of branches to design a tree wall, and take the braches ups and downs as the platform of demonstrating the oil essence. Bring the especially sunny daylight of Kaohsiung into the indoor room to create the shadow. The floor combining with marble and wood is the metaphor of the shifting shadows of branches.

Extending the motif of shadow, the shapes of sofas in VIP room and the counter in the center reflect on the ceiling their shapes of shadows. The color experiments on the material change the single expression of the cabinet. The combination of five colors dyes on the rind of oak wood, which is like the microcosm of olive tree, boxwood, oak, and myrtle in the garden. The shadow outreaches from the cabinet to the floor, where you can see the best intersection of vertical and horizontal dimensions.

  • We deconstruct the fringe of lavender into geometry shape and use different layers of purple color to express the movement.
  • Display shelf is inspired by the painting《Composition in line, Mondrian》to express a quiet atmosphere with straight line interlaced vertically and horizontally.
  • At the right of the lobby there stands a green partition with an abstract representation of twigs wiggling in the air. The floor shows a forking pattern implying the shadows of the trees.
  • VIP ROOM. The home-like VIP room’s sofa and bar table resembles a flower pedal shape; reflections on the surrounding panel and ceiling give a similar pattern.
  • A cabinet is dyed in five different colors; each represents a French countryside plants: olive tree, boxwood, oak, and myrtle in the garden.
  • A partition divides the vip space and office/ training room. The glass panel partition is inlayed with a weathering stone panel in a trunk pattern magnifying the original concept of design.

Designer: Nic Lee, Waterfrom Design co. Ltd.
Project: Aroma of Shadow
Client:Jardin d’Aura
Character of Space: essence oil Shop
Location: Kaohsiung, Taiwan
Floor Area: 160m2
layout:showroom、vip room、office、training room
Material:wood,stainless steel,marble

Posted on Friday January 8th 2010 at 5:31 pm by . Copyright policy | Comments policy

  • Maria


  • Moe

    Very nice!

  • matt

    some nice ideas but not cohesive

  • Laila

    Love it !

  • Looks so chic, it could be a fashionable bar.
    Perhaps the essential oils have some alcohol content…

  • yael

    too much points to look at
    and it takes away the main idea of the bottles
    too busy

  • Sammi

    too much elementS

  • xtiaan

    pretty busy
    that first picutre could have worked as the whole shop, that particular piece shows a really satisfying activation of space

  • Fizz

    (Knocking my head slowly against a pillar of wood not too dissimilar to those displaying bottles here…): OK, so there are some admirable design touches here like the different stained wood laminate running from the vertical surfaces of the cupboard doors continuing across the plane of the adjacent floor. But why-oh-why the descriptive hyperbole (‘Aroma of Shadow’ says it all)?

    Architects of whatever nationality regularly tongue-tie themselves to justify the ‘Concept’ as if unsure their ideas might not stand on their own visual and perceptual merits. I’d like one day to see a report in Dezeen where we read the designer, architect etc say:

    “Well I was hoping the observer will break into a sudden smile with a slightly dropped jaw and say – yessss!” Which is I think, at the end of the day, how we all react when we recognise something is that good – and doesn’t need to be accompanied by twenty words to the dozen of tortuous verbalisation…

  • Dee

    First photo: Should the post in the middle not turned the other way around so that it looks as though it has been lifted straight from the flooring like the other posts? I notice that in the second photo directly underneath it, it has been changed to the ‘correct’ position.