Mexican studio Anagrama have created the interiors and branding for the first shop in Mexico dedicated to French macaroons.
Called Theurel & Thomas, the store is predominantly white to allow the colours of the macaroons to stand out.
Here's some more information from the designers:
Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The pâtisserie of Theurel & Thomas has an enlighten space with an exclusivity and elegance atmosphere.
The store location is found in San Pedro, Mx. Latin America's most affluent suburb.
White is a central part of the design and it plays as a contrast with the colors of the French macarons.
Details were an essential part of our work. We meticulously selected each porcelain piece making a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. We created the brand as well as the architectural space.
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White out! Love they way it sets off the colorful pastries.
Great! Looks really fresh.
Woah!… I’m sorry that is just so pretty, Im actually speechless….more like typeless.
super! super! super!
En Monterrey!…
love it!
I can only imagine the poor one who has to clean this space after a week or so!, but apart from that çi really like it!
Beautiful! It’s like heaven! Just lovely!
Waouh.. but nothing innovative! I have seen exactly the same window display in Paris in a recently opened Macaron boutique! Looks like you got inspired!
Incredible design white with all the colored macarons give them the magic touch. Also delicious pastries! I’ve tried them and are amazing. Try the coconut one.
WOW THIS IS UNBELIEVABLE!! CONGRATULATIONS TO THE CREATORS! IT SEEMS VERY ANGELIC! THE DESIGNERS MUST BE ANGELIC TOO!
Who is the pastry Chef?
Congratulations.
Thank you all for your comments…
The chef is Irving Quiroz