Theurel & Thomas by Anagrama

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Theurel & Thomas by Anagrama

Mexican studio Anagrama have created the interiors and branding for the first shop in Mexico dedicated to French macarons.

Theurel & Thomas by Anagrama

Called Theurel & Thomas, the store is predominantly white to allow the colours of the macarons to stand out.

Theurel & Thomas by Anagrama

Here's some more information from the designers:


Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

Theurel & Thomas by Anagrama

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

Theurel & Thomas by Anagrama

One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The pâtisserie of Theurel & Thomas has an enlighten space with an exclusivity and elegance atmosphere.

Theurel & Thomas by Anagrama

The store location is found in San Pedro, Mx. Latin America's most affluent suburb.

Theurel & Thomas by Anagrama

White is a central part of the design and it plays as a contrast with the colors of the French macarons.

Theurel & Thomas by Anagrama

Details were an essential part of our work. We meticulously selected each porcelain piece making a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. We created the brand as well as the architectural space.

  • edward

    White out! Love they way it sets off the colorful pastries.

  • Sasha

    Great! Looks really fresh.

  • Therese Senac

    Woah!… I’m sorry that is just so pretty, Im actually speechless….more like typeless.

  • vange

    super! super! super!
    En Monterrey!…
    love it!

  • erik

    I can only imagine the poor one who has to clean this space after a week or so!, but apart from that çi really like it!

  • http://31416t.blogspot.com Priscilla

    Beautiful! It’s like heaven! Just lovely!

  • Tim

    Waouh.. but nothing innovative! I have seen exactly the same window display in Paris in a recently opened Macaron boutique! Looks like you got inspired!

  • Ricardo

    Incredible design white with all the colored macarons give them the magic touch. Also delicious pastries! I’ve tried them and are amazing. Try the coconut one.

  • maria

    WOW THIS IS UNBELIEVABLE!! CONGRATULATIONS TO THE CREATORS! IT SEEMS VERY ANGELIC! THE DESIGNERS MUST BE ANGELIC TOO!

  • josh

    Who is the pastry Chef?
    Congratulations.

  • http://www.anagrama.com Anagrama

    Thank you all for your comments…
    The chef is Irving Quiroz