Dezeen promotion: during the London Design Festival Dezeen and champagne brand Veuve Clicquot have teamed up to present London tastemakers reading excerpts from their favourite books in the Once Upon A Dream bed designed by Mathieu Lehanneur.
The lineup includes actors, playwrights, sculptors and fashion designers, who will read aloud to audiences while sipping Veuve Clicquot champagne.
The readings will take place at the Andaz Hotel daily at 4pm between 21 and 23 September.
Here are some more details from Veuve Clicquot:
‘ONCE UPON A DREAM’: London Tastemakers In Bed with Veuve Clicquot
To celebrate London Design Festival, Veuve Clicquot will bring the Once Upon A Dream sleep pod, designed by award-winning Mathieu Lehanneur to the Andaz Hotel. The dream capsule will play host to design luminaries and London tastemakers as they read excerpts of their favourite books aloud to design-savvy audiences.
French designer Mathieu Lehanneur, who has collaborated with Cartier, Issey Miyake, and Yohji Yamamoto, invented the Once Upon A Dream sleep unit as a playful nod to the infamous insomnia of the dynamic Madame Clicquot – the first woman to run a Champagne house - as well as a metaphor to the Champagne bottles themselves that are said to ‘sleep’ in the cellars as they age. Enthusiastically hailed in Milan, the Once Upon A Dream bed will take up residence upon the reopening of the Hôtel du Marc, where Veuve Clicquot Ponsardin welcomes each year guests from the world over, thereby lending an ultra-contemporary spirit to the House’s tradition of French art de vivre.
From Tuesday 21 September to Thursday 23 September at four o’oclock, local tastemakers including fashion-designer Daniella Issa Helayel of Issa, actor Nickolas Grace, playwrights Deborah Levy and David Gale, socialite designer Martha Freud, model Olivia Inge, and sculptor Sam Spenser, among others, will read aloud from their favourite novels – all while sipping Veuve Clicquot champagne. Veuve Clicquot asked the Once Upon A Dream readers to choose readings from books that they would hope to find at the Hôtel du Marc – and this curated list will be added to the Hôtel du Marc Veuve Clicquot family residence which will reopen, after two years of renovation, in Spring 2011.
Veuve Clicquot has partnered with Dezeen to highlight this series during London Design Festival.
The Andaz Hotel
40 Liverpool Street
London EC2M 7QN
4pm Tuesday 21 September
4pm Wednesday 22 September
4pm Thursday 23 September