Lotus Fresh by Head Architecture

| 5 comments

Lotus Fresh by Head Architecture

White lighting tracks with red edging swoop across the ceiling in this Shanghai supermarket by Head Architecture of China.

Lotus Fresh by Head Architecture

Called Lotus Fresh, the flagship store for the Lotus chain of shops is divided into two areas, with fresh produce in one, and preserved food and beauty products in the other.

Lotus Fresh by Head Architecture

Wooden canopies hang above display stands.

Lotus Fresh by Head Architecture

The information below is from the designers:


Lotus Fresh

Lotus is a well established brand in China with 70 supermarkets across the country. In an effort to appeal to discerning shoppers in the Pudong area and to compete with the many new luxury food brands moving in to the Shanghai, Lotus commissioned HEAD to develop a new flagship store transitioning from 100% local brands, toward a larger component of foreign products and services.

Lotus Fresh by Head Architecture

The store has been re-planned around two main areas.

Lotus Fresh by Head Architecture

Firstly a fresh section, followed by the dry area which encompasses non-food, beauty and preserved items. Many demonstration areas feature tables and customisable columns.

Lotus Fresh by Head Architecture

New chilled display counters are combined with back wall super graphics and timber canopies. New low-level shelving and counters across the fresh area create clear vistas to the back wall making the store feel larger and more open.

Lotus Fresh by Head Architecture

The open market appearance is further enhanced by open ceilings and a set of store graphics that incorporate clear hand scripted fonts in Chinese and English. New staff uniforms and training were a key component in the successful relaunch of the store in January 2010.

Lotus Fresh by Head Architecture

Click above for larger image

Project Address: B1, Superbrand Mall, Shanghai, China.
Total Area: 44,000 sq. ft.
Project designer in charge: Mark Panckhurst
Project design team: Robert Weller, Ceci Yuen, Karen Yim

Lotus Fresh by Head Architecture

Click above for larger image


See also:

.

Rotterdam Market Hall
by MVRDV
More stories
about retail
More interiors
stories
| 5 comments

Posted on Tuesday, October 19th, 2010 at 12:58 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • Pipole

    This is the end of humanity and civilisation as we know it.

  • Felix

    I wonder what the wooden veneer soffit smells like when this shop is set on fire during the unavoidable riots when it causes the breakdown of society

  • http://www.facebook.com/kjjhill Kevin Hill

    what are those 2 talking about?! this is a great example of how even a supermarket can benifit from a design appearance instead of just plonking everything down in a head like the usually do.

  • alonealongalong

    actually it is not worth putting on the pages of dezeen i think. The quality is just as simple as a normal supermarket of a city.But well maybe it shows that shanghai is improving.But this standard i would say,,,just so normal. And nothing special when we are talking about on a design point of view or??

    The Typography i think can be better. I think the proportion of the English and Chinese is not that right. If the English comes more massive,it would be better.
    Lack of some dynamics i would say.

  • WangJ

    I really dont care for some peoples tone when they comment chinese design.so maybe we r not up to your standerd,so what ?maybe we dont have the best,but we definitly work the hardest.If you know the design industry didnt exist until the late 80s in china,you proberbly would give more cridit for what chinese designers have done in these years.