Dezeenwire: Black Eyed Peas frontman Will.i.am has been appointed by technology company Intel as director of creative innovation. The rapper will be involved in the development of new technologies involving music and visuals and is reportedly also working on music specially for the brand.
Intel's vice-president Deborah Conrad said: “We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.” Read the whole story on Intel's website »
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