Sol by Shin Azumi at Dezeen Watch Store

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Sol by Shin Azumi at Dezeen Watch Store

Dezeen Watch Store: Sol, Shin Azumi's solar-powered watch for Japanese brand IDEA, is now available at Dezeen Watch Store.

Sol by Shin Azumi at Dezeen Watch Store

In contrast with normal solar-powered watches that seek to hide away the photovoltaic cell, Azumi draws attention to the cell by mounting it in Sol's moulded polyurethane strap to give it the same prominence as the digital display.

Sol by Shin Azumi at Dezeen Watch Store

The solar cell supplements the watch's internal battery.

Sol by Shin Azumi at Dezeen Watch Store

Sol comes in orange, green, black, white and pink.

Sol by Shin Azumi at Dezeen Watch Store

Dezeen Watch Store is a carefully curated store specialising in watches by named designers and boutique brands.

Sol by Shin Azumi at Dezeen Watch Store

Go to Dezeen Watch Store »

Sol by Shin Azumi at Dezeen Watch Store

Here are some more details from Azumi:


Sol

The concept of this watch has come from my love of being in the sun. Sunshine provides me with a simple pleasure and gives energy to my body.

The design also shows my expectations and respect for solar power, as a technology that creates a clean source of energy.

Thinking about a typical solar watch, the solar cell is often disguised or hidden away from view. I wanted to put focus on the solar cell as a design feature to express its importance.

Untrod

I wear a product. Beyond fashion or status. This is a new design project which questions existing product typologies.

“Untrod” is the project which challenges to find the product design possibility beyond existing status.

By collaborating with designers who work successfully world-wide, we’ll seek to question existing product typologies and try to give these a new meaning. The first theme is “watch”, but our first point of view is never to see a watch in its conventional form factor. In this project you will meet a new "watch" both in concept and its meaning.

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www.dezeenwatchstore.com

| 2 comments

Posted on Monday, February 21st, 2011 at 1:50 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • http://pmcustom.com paul

    Really cool watch. What is the display? LCD? How do you change the time? Where are the buttons? Does it have any? Can the built in battery be changed? Does it do anything else besides tell time. This release doesn't tell me, the watch store doesn't tell me and neither does the designers website.

  • http://twitter.com/Dezeen @Dezeen

    Hi Paul,

    The watch has an LCD display.

    The time and date can be changed with the buttons on the rear of the watch case.

    The battery can be replaced.

    The watch displays either the time or date.