France away kit by Nike

| 9 comments

France away kit by Nike

Sportswear brand Nike have launched the new away kit for France's national football team, based on the Breton stripe.

France away kit by Nike

Created by Nike's in-house design team, shirt is made of recycled polyester and organic cotton.

France away kit by Nike

Photographs are by fashion designer and photographer Karl Lagerfeld.

France away kit by Nike

The information below is from Nike:


NIKE INTRODUCES THE NEW FRENCH FOOTBALL AWAY KIT, COMBINING PERFORMANCE INNOVATION WITH ICONIC FRENCH DESIGN

Kit unveiled in photograph by style icon Karl Lagerfeld

Nike (NYSE:NKE) Today unveils the new national team away kit for the French Football Federation, celebrating the new era in French Football.

Nike's partnership with the French Football Federation was launched in Paris in January this year, and is encapsulated by an overall campaign titled 'Vive Le Football Libre'. The striking new design of the away kit captures the spirit of the French team whilst bringing superior performance innovation and unparalleled elegance on pitch.

The new away jersey takes strong visual cues from the ‘marinière,’ a piece of French history since the last century, and now a timeless French style icon. The marinière first appeared as the uniform of sailors in the French navy in the 19th century and was first seen in civilian wardrobes in the early 20th century. Soon, it would become a symbol of French culture, adopted by free‐spirited individuals in France and beyond.

The jersey has a tailored fit that allows freedom of movement on pitch. The lightweight fabric features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool, coupled with ergonomic cut and soft cotton feel for player comfort.

The kit also embraces Nike's Considered Design approach and along with the home kit launched earlier this year is Nike's most environmentally sustainable kit to date, with shirt and shorts made from microfiber polyester that is entirely derived from recycled plastic bottles. For the shirt, this material is combined with organic cotton (96% recycled polyester, 4% organic cotton.)

The kit is seen for the first time in photography shot by a true icon of the fashion and photography world, Karl Lagerfeld. The photo, which captures the revolutionary elegance of the away kit, features Alou Diarra, one of the faces of the new era of the French team. The FFF away kit will be available as of March 26 and pre-ordered as of March 11.


See also:

.

England Home Kit
by Peter Saville
Campanas +
LACOSTE
More about Nike
on Dezeen
| 9 comments

Posted on Wednesday, March 9th, 2011 at 6:05 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • http://twitter.com/ArnaudBoulin arnaudb

    Is more based on the "marinière" (blue) than on the Breton stripe (black)

  • GJS

    Does it come with a string of onions, french stick and beret?

  • mparch

    They need a new jersey to distract the pundits from talking about their performance last performance at the world cup!

  • neko

    that will fix all their problems.

    i do like it though.

  • josita

    Jean Paul Gaultier meets Nike!

  • RWR

    Vive la France, cocoricoooo !!!

  • sam

    Made me think of old prison cartoons somehow, nice design regardless, more couture than jersey.

  • Steve

    Very nice, very french. Wearing mine right now…

  • Xavier

    It is nice, but like a normal T-shirt, I like the latest France football shirt: http://www.wysjg.com/france-c-11_24/