Dezeen Watch Store: Skew, the latest watch by Tokyo designer Ross McBride, is now available at Dezeen Watch Store.
Skew is designed so that the face can be rotated to view the display at different angles.
Part of the Untrod collection for Japanese brand IDEA, Skew is available with a steel case and black strap, gold case and brown strap or black case and black strap.
See also: Extra Normal by McBride »
Dezeen Watch Store is a carefully curated online store specialising in watches by named designers and boutique brands.
Here are some more details from IDEA:
Skew by Ross McBride
A wrist watch is an extension of its wearer, but more often that not, the wearer has to adjust his/her movements to suit the watch. Skew allows for a more natural relationship between you and your timepiece, by allowing you to adjust its digital display to your ideal viewing angle.
Instead of twisting it manually it should just swivel with gravity so that the bottom of the numbers face down.
good point TIm, but otherwise it's a good thing they thought about a watch that does this