"321,320 visitors celebrate 50 years
of the Saloni" - Cosmit

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Dezeenwire
: 321,320 people visited the 50th Salone Internazionale del Mobile in Milan last week, an 8% increase on last year, according to organisers Cosmit. See the full figures below.

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321,320 visitors celebrate 50 years of the Saloni

The 50th edition of the Saloni came to a close today, featuring the Salone Internazionale del Mobile, The International Furnishing Accessories Exhibition, SaloneSatellite and the biennials Euroluce/ International Lighting Exhibition andSaloneUfficio / International Biennial Workspace Exhibition.

321,320 visitors attended the event altogether, including 282,483 sector operators, up 2% on 2009, the last time Euroluce was held. 177,964 operators came from abroad, making up 63% of all presences. This was not just a success in quantitative terms, as demonstrated by the great appreciation of the exhibitors for the high qualitative level of the operators, and especially for the increase in the number of foreign visitors who flocked to the Fair’s pavilions. This, in turn, meant that the participating companies were provided with a very real opportunity to meet trade partners and develop business relations, while bearing witness to the global leadership of the Milanese Saloni.

A “birthday” celebrated with a hugely successful edition and impressive figures. Aside from the sector operators, 32,870 members of the publictook advantage of the special Sunday opening to attend Saloni 2011, as did 5,967 communications operators, including 5,313 journalists from around the world.

Carlo Guglielmi, Cosmit’s President, said “We are delighted with the way things have gone for this 50th edition of the Saloni. These results are a just reward for the commitment and dedication following 50 years of hard work. We haven’t the slightest intention of simply resting on our laurels now, however these figures are a spur for looking to the future and to future editions of the Saloni. We are well aware that substantial challenges lie ahead, and the need to keep striving for “quality” first and foremost. This is a major challenge, one that not just the exhibiting companies, but we ourselves as organisers, have to face head on. We need to be ready to tackle it in the same spirit and with the same determination to succeed as we have shown over the last 50 years.”

“The City of the Saloni” events have also been a tremendous success. Roughly 52,500 people visited the “Principia – Rooms and Substances of the Next Arts” exhibition in Piazza Duomo in just 6 days.

The “The Arbour (cuorebosco). Lights sounds and misty trees where the ancient city rose” installation also proved hugely popular, attracting 3,500 spectators.

Carlo Guglielmi went on to say “The ties between the trade fair itself, which is largely business-oriented, and the cultural events organised in the city for the city have become even stronger over the years. Our immediate aim is to move further forward in this direction, consolidating our presence in the city of Milan and our role as a promoter of top level cultural events open to all.”

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