Designer Scott Wilson popped into our studio at Ventura Lambrate in Milan last month to show us his LunaTik and TikTok watches and tell the amazing story of how he raised $1 million in funding in just a few days.
We filmed this interview with him and are now stocking LunaTik at our pop-up in New York.
Dezeen Watch Store at the WantedDesign pop-up in New York opens today and is now stocking LunaTik designed by Scott Wilson of Chicago studio MINIMAL - and we have a a world exclusive on the new limited-edition camouflage design (above). Update: this project is included in Dezeen Book of Ideas, which is on sale now for £12.
LunaTik converts the Apple ipod Nano into a multi-touch watch and is made of aircraft-grade aluminium with a silicone rubber strap.
The product comes in red, black and silver as well as the new TakTik camouflage model and is priced at $79.95 (silver and red), $89.95 (black) and $99.95 (camouflage).
Only 1,000 of the TakTik model are being produced.
WantedDesign is a new event taking place at La Venue, Terminal Store, 11th Avenue & 28th Street, until 16 May. More info about the event, and the Dezeen Watch Store pop-up, in our earlier story.
LunaTik will shortly be available online at www.dezeenwatchstore.com.
Dezeen Watch Store is a carefully curated online store specialising in watches by named designers and boutique brands.
Here's some more info about LunaTik and its sister product TikTok:
TikTok + LunaTik Multi-Touch Watch Kits by Scott Wilson & MINIMAL
TikTok + LunaTik simply transform the iPod Nano into the world’s coolest multi-touch watches. Obsessively designed and crafted from premium materials, TikTok + LunaTik complement the impeccable quality of Apple products.
The LunaTik is a more premium permanent conversion kit designed for the those wanting to dedicate their iPod Nano primarily as a wrist watch. The LunaTik’s metamorphic design truly transforms the Nano into a timepiece that is at the future of wrist-based technology. The LunaTik case is forged and CNC'd from aircraft grade aluminum and the straps are made from compression molded high-grade silicone rubber with an anti-dust coating. All hardware is stainless steel. (iPod Nano Not Included) Available Colors-Silver, Black, Red MSRP Silver/Red.
TakTik (Camo LunaTik)
Whether you are looking to blend in or stand out, our limited edition LunaTik called TacTik is inspired from woodland camouflage pattern. The compression molded camo band is made by hand-placing the various camo colored silicone bits in the tool. Each band is its own unique pattern. The hardware is also PVD plated like the Blackout. If you want one, hurry up – only 1000 units will be produced in this initial run.
ABOUT SCOTT WILSON/MINIMAL: Scott Wilson, founder of Chicago-based design studio MINIMAL, is an accomplished designer and former Global Creative Director at Nike. Over his eighteen year career Wilson has lead design organizations such as IDEO, Thomson Consumer Electronics, Fortune Brands, and Motorola. Most recently, Wilson and MINIMAL have garnered much acclaim for their TikTok + LunaTik iPod Nano Watch Kits, which shattered records to become the highest funded project in the history of Kickstarter.com, a crowd-funding platform for creative projects. Other recent design collaborations include Microsoft’s Xbox 360 + Kinect Sensor, Dell’s Venue Pro Smartphone and the SW1 Conference/Lounge Collection for Coalesse. For a more comprehensive look into Scott Wilson and MINIMAL’s work, please visit