"Apple has achieved something I never did"
- Dieter Rams

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Dezeen Wire: German designer Dieter Rams writes about the design of Apple products for The Telegraph.

Rams was head of design at German electronics brand Braun for over 30 years and Apple's senior vice president of industrial design Jonathan Ive acknowledges Dieter Rams as his inspiration.

Listen to our podcast interview with Dieter Rams »
More about Dieter Rams on Dezeen »

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