The store, at 55 Neal Street, London WC2, will feature our watch collection plus a dramatic lighting installation by lighting brand Plumen (above), winners of the 2011 Brit Insurance Design of the Year Award. Plumen bulbs will be on sale at the store.
Seven Dials has recently rebranded as a destination for contemporary and modern retailers alongside heritage labels, and the Dezeen Watch Store pop-up is the first of many design-led retail events that will take place in the area.
Above: the new Orbit by Ziiiro.
Dezeen Watch Store pop-up
55 Neal Street
London WC2 9PJ
29 June - 10 July 16 July 2011
10am – 8pm Monday to Saturday
12pm – 6pm Sunday