Dezeen Watch Store pop-up opens
at 55 Neal Street

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Dezeen Watch Store pop-up at 55 Neal Street

Our latest Dezeen Watch Store pop-up has opened at 55 Neal Street in Seven Dials, Covent Garden in London. Update: the store will now be open for an extra week, until Saturday 16 July.

Dezeen Watch Store pop-up at 55 Neal Street

The store, designed by our in-house creative team Dezeen Studio, is open until 10 July.

Dezeen Watch Store pop-up at 55 Neal Street

The store features a installation of Plumen energy-saving lightbulbs.

Dezeen Watch Store pop-up at 55 Neal Street

The bulbs, which won the Brit Insurance Design of the Year award this year, are on sale in the store.

Dezeen Watch Store pop-up at 55 Neal Street

Watch display units are made from collapsible dog cages bought at a pet shop.

Dezeen Watch Store pop-up at 55 Neal Street

The cages contain light boxes and are stacked architecturally in voids built for the store's previous incarnation as a beauty products shop.

Dezeen Watch Store pop-up at 55 Neal Street

Watches on sale include the new 150 Series by Uniform Wares and the new Aurora by Ziiiro.

Dezeen Watch Store pop-up at 55 Neal Street

The Seven Dials district has recently rebranded as a destination for contemporary and modern retailers alongside heritage labels.

Dezeen Watch Store pop-up at 55 Neal Street

Update 30/06/11: check out our photos from the opening night on our Facebook page. Thanks to Peroni Nastro Azzurro for the drinks!

Dezeen Watch Store pop-up
55 Neal Street
Seven Dials
Covent Garden
London WC2 9PJ

Dezeen Watch Store pop-up at 55 Neal Street

Dates
29 June – 10 July 16 July 2011

Dezeen Watch Store pop-up at 55 Neal Street

Opening hours
10am – 8pm Monday to Saturday
12pm – 6pm Sunday

Dezeen Watch Store pop-up at 55 Neal Street

Above: VOID watches.

Dezeen Watch Store pop-up at 55 Neal Street

Above: Kaj by Karim Rashid (background) and Neko by SANAA (foreground).

Dezeen Watch Store pop-up at 55 Neal Street

Above: Gravity by Ziiiro.

Dezeen Watch Store pop-up at 55 Neal Street

Above: Mercury by Ziiiro.

Dezeen Watch Store pop-up at 55 Neal Street

Above: 100 Series by Uniform Wares.

Dezeen Watch Store pop-up at 55 Neal Street

All photos are by Luke Hayes.