The watch is available to buy online at Dezeen Watch Store or over the phone on +44 20 7503 7319.
The strap is made of a soft silicon with dotty texturing and a stainless steel clasp, and is available in blue, orange, dark grey, light grey or black.
The collection is made under license by British watch brand Zeon and pays homage to the work of industrial designers Dieter Rams and Dietrich Lubs, who together designed the famous AB series alarm clock.
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