As for the use of typography – well done! Innovative and different, well executed, well proportioned. I love it! A designer who isn’t afraid to compliment other people’s work!

As for the animated mark. Animated yes, memorable, no. Surely the single most important part of the work a logo//mark does is to act as shorthand for everything the 'thing' stands for. This is all very cool and animated and hip, kids, but it also looks like a million other animated elements that you find in TV and games and other sources. It's about as memorable as anything that looks like a lot of other similar stuff could be. It's design without true thought. It merely fills time rather than adds something truly memorable to the brand.

And let's finish with the tag line. 'More than a sport', really? Is it more than a sport or is it a sport? Are all sports more than a sport, isn't boxing some sort of poetry speckled with spit and blood, rowing is mans fight against the river, the marathon is the eternal struggle of man against himself. blah. blah. blah. Sometimes it's better not to have one or one that actually stands out than some cast of 'one size fits all' tag line that would do as well for beach volleyball as it would for any other sport.

I look at stuff like this and I think, how the hell did it get through. I'm not a fan.

Any decent plain font and simple straight vertical alignment of the words would do a better job than this. Also, the tagline done in sort of like but not really similar font as the rest and weirdly aligned + stuffed too close to the logotype is pure visual pain.