Guus Beumer appointed director
of new Netherlands design institute

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Guus Beumer photographed by Philip Driessen

Dezeen Wire: Guus Beumer has been named director of a new institute for architecture, design and electronic culture that is due to launch in January in the Netherlands.

The organisation will be formed following the merger of the Netherlands Architecture Institute (NAi), design and fashion institute Premsela and e-culture knowledge institute Virtueel Platform.

Beumer will leave his current roles heading up both the Marres Centre for Contemporary Culture and architecture and design institute the NAiM/Bureau Europa in Maastricht, and will take up the new position in the autumn.

Photograph is by Philip Driessen.

Here's the full press release from the Netherlands Architecture Institute:


The institute will begin operating on 1 January 2013, after the merger of three official industry institutes: the Netherlands Architecture Institute (NAi); Premsela, the Netherlands Institute for Design and Fashion; and Virtueel Platform, knowledge institute for e-culture. Beumer is expected to begin work this autumn.

Beumer currently heads the Marres Centre for Contemporary Culture and NAiM/Bureau Europa, both in Maastricht. The Governing Board of the merger organisation said it was delighted with his appointment. “We are confident that Guus Beumer will make an inspiring director for the new organisation,” said board member Esther Agricola. “He's an ideal person to encourage interaction between architecture, design and e- culture.”

The NAi, Premsela and Virtueel Platform are working hard together to prepare for the merger. They finalised a 2013–2016 policy plan, “Creativiteit als Noodzaak” (“Creativity as a Necessity”), in early July. More information, including the new organisation’s name, will be made available in September.

The institute will begin operating on 1 January 2013, after the merger of three official industry institutes: the Netherlands Architecture Institute (NAi); Premsela, the Netherlands Institute for Design and Fashion; and Virtueel Platform, knowledge institute for e-culture. Beumer is expected to begin work this autumn.

Beumer currently heads the Marres Centre for Contemporary Culture and NAiM/Bureau Europa, both in Maastricht. The Governing Board of the merger organisation said it was delighted with his appointment. “We are confident that Guus Beumer will make an inspiring director for the new organisation,” said board member Esther Agricola. “He's an ideal person to encourage interaction between architecture, design and e- culture.”

The NAi, Premsela and Virtueel Platform are working hard together to prepare for the merger. They finalised a 2013–2016 policy plan, “Creativiteit als Noodzaak” (“Creativity as a Necessity”), in early July. More information, including the new organisation’s name, will be made available in September.