RIBA joins protest against
Olympic marketing rules


RIBA join protest against Olympic marketing rules

Dezeen Wire: the Royal Institute of British Architects has joined the campaign to promote the architects and engineers who designed buildings for the London 2012 Olympic games but have been unable to promote their work because of a marketing agreement with the event organisers.

RIBA president Angela Brady, President of the Institute of Structural Engineers John Nolan and New London Architecture chair Peter Murray have today hung a banner down the facade of the RIBA headquarters in London listing all of those involved under the slogan "The Architects and Engineers who designed and built London 2012".

The protest follows our story about how Murray wore a T-shirt listing the names to a Creative Industries Summit at Lancaster House earlier this week and attendees at today's event can be seen wearing the same shirt.

Download a pdf of the design here so you can print your own.

See all our stories about the London 2012 Olympics »

Photography is by Jack Shaw.

Here's a press release from the RIBA:

Team ‘Design GB’ stage ‘name drop’ event to promote the firms who built the Olympics

Today the RIBA staged a protest with the architects and engineers who built the Olympic buildings. Strict contractual rules have meant that they are not able to do any pro-active work to promote their role in London 2012. In an effort to encourage LOCOG to do more to promote, and to allow the architects and engineers to promote, their great work on the inspiring Olympic buildings, they did a literal “name drop” by unfurling a banner from RIBA’s central London HQ listing the names of all the design and engineering companies involved in the Olympics.

The banner was dropped by RIBA President, Angela Brady, President of the Institute of Structural Engineers, John Nolan and Peter Murray, Director of New London Architecture. Olympic architects and engineers surrounded the banner wearing T-shirts listing all the firms involved in designing the Games.

RIBA President Angela Brady, said today:

“Architects and engineers have delivered incredible buildings which are hosting the London 2012 Games right now. We are calling on LOCOG to be proud of our architectural and engineering achievements for the London 2012 Olympics and do everything they can to promote the buildings and all the designers involved. Time is of the essence and we want them to start doing it now, and very importantly, to let architects get out there and talk about their work now. Let’s shout about the great design and engineering talent that the UK has to offer and not miss this valuable opportunity to do so.”

President of the Institute of Structural Engineers said today:

“The London Olympics is an exemplar for building design throughout the world. It seems nonsensical in a time when so much of our industry is struggling that the opportunity to market ‘construction/design GB’ is being thrown away by short-sighted government policy.”

Peter Murray, Director of New London Architecture, said today:

“When the government called for businesses involved in the Olympics to promote themselves overseas to support the British economy it seems crazy that architects, consultants and other suppliers to the Olympics are gagged in this draconian way”.

  • anon

    So they signed up to a contract agreeing to the terms of the marketing agreement. Got the job. Delivered the contract. Made the profit. And THEN want to renegotiate the terms of the contract? Someone please correct me!

    • Karen

      Well this was EXACTLY my question. If this is what they agreed to then what's the issue? Maybe we don't have the whole story anon!

  • anon

    Was the marketing agreement in place? Or was it imposed on them post-contract?

  • Andrew Hill

    Yes because we all want to see billboards of Zaha Hadid around town. Making marketing a big part of architecture concerns me as it will see work go to offices that have better marketing campaigns as opposed to the one that has the better design. This is already occurring in the industry but having mass marketing capabilities will only make it worse.

  • Gilles Ducasse

    I don’t really see the point. They got their money with their design, they are not sponsors. Period.

  • Steve

    You could say the same about McDonalds. They get their money selling the burgers, no need to know who they were sold by.

  • Anon

    It is a little disheartening for all when some contractors haven’t adhered to the contract terms, yet we are desperate to shout about the uniqueness of this project as for us it was something different and it would have been good to use images in our literature. Not necessarily shouting about the association with 2012, or anything else, just showing what we can achieve with our specialist product.

  • Emma

    I think that the main problem here is that some people/companies seem to be flouting it about that have been involved in the Olympics with no visible repercussions when they have obviously broken the terms of the contract. Those companies who are abiding by the contracts that have been signed are then missing out on the publicity and kudos of having worked on such a prestigious project.

  • spectator

    We got a refund for the Olympic diving events because we couldn’t see a complete dive. The top of the diving board was obscured by the spotlights beyond (picture a deer in the headlights) and the pool surface was also obscured by some dividing platform.

    So much for the great designers of the Olympic buildings! Maybe some of them should pay more attention to sight lines and meanwhile they should keep quiet.