Movie: London 2012 Olympic venue
fly-throughs by Crystal CG

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Movie: digital graphics company Crystal CG has sent us its animated flights over the city that TV broadcasters are using to zoom between venues for the London 2012 Olympics.

London 2012 Olympic venue fly-throughs by Crystal CG

Developed with the BBC but made available to international stations, the 15-25 second fly-throughs incorporate some of London's major landmarks as well as the main Olympic venues.

London 2012 Olympic venue fly-throughs by Crystal CG

The company also created the visuals displayed on 70,500 paddles held by the audience at the opening ceremony (above). Each seat was equipped with a Pixel Tablet, designed by Tait Technologies and bearing nine full-colour pixels arranged in a square, to transform the whole stadium and audience into a 360 degree screen.

London 2012 Olympic venue fly-throughs by Crystal CG

"We are witnessing the end of the traditional video screen – this will transform the way event content is presented in future, becoming a more immersive experience," said Crystal CG's creative director Will Case. “The audience literally became part of the action. No longer limited by large flat screens, we were presented with the challenge of creating animations to bring the stage and the spectators together."

London 2012 Olympic venue fly-throughs by Crystal CG

See our story about the unveiling of Thomas Heatherwick's Olympic Cauldrom at the opening ceremony here and see all our stories about the London 2012 Olympics here.

  • rjc

    There are plenty of amazing CGI studios right here in the UK. Disappointed this was outsourced to China.