Developed with the BBC but made available to international stations, the 15-25 second fly-throughs incorporate some of London's major landmarks as well as the main Olympic venues.
The company also created the visuals displayed on 70,500 paddles held by the audience at the opening ceremony (above). Each seat was equipped with a Pixel Tablet, designed by Tait Technologies and bearing nine full-colour pixels arranged in a square, to transform the whole stadium and audience into a 360 degree screen.
"We are witnessing the end of the traditional video screen – this will transform the way event content is presented in future, becoming a more immersive experience," said Crystal CG's creative director Will Case. “The audience literally became part of the action. No longer limited by large flat screens, we were presented with the challenge of creating animations to bring the stage and the spectators together."
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