Comments on: Blurb at Clerkenwell Design Week http://www.dezeen.com/2012/08/25/blurb-at-clerkenwell-design-week/ architecture and design magazine Wed, 22 May 2013 15:23:20 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Pedro P. http://www.dezeen.com/2012/08/25/blurb-at-clerkenwell-design-week/comment-page-1/#comment-982443 Pedro P. Tue, 28 Aug 2012 13:48:22 +0000 http://admin.dezeen.com/?p=239653#comment-982443 This is the same opinion of famous writer Paulo Coelho. interview here <a href="http://www.youtube.com/watch?v=1iyzIkeo84c&feature=g-hist" rel="nofollow">http://www.youtube.com/watch?v=1iyzIkeo84c&fe...</a> This is the same opinion of famous writer Paulo Coelho. interview here http://www.youtube.com/watch?v=1iyzIkeo84c&fe…

]]> By: Rob http://www.dezeen.com/2012/08/25/blurb-at-clerkenwell-design-week/comment-page-1/#comment-980016 Rob Sat, 25 Aug 2012 13:03:00 +0000 http://admin.dezeen.com/?p=239653#comment-980016 This whole piece is deeply misleading as to the shape of the industry as it stands and incomers' ability to challenge the power players. What keeps the big publishers in charge is their gatekeeping of sales through control of mass production, distribution and marketing, which this model doesn't challenge in the least. £7.95 base as affordable? Please. Add in mailout, costs for marketing and chasing shops to stock and pay back, plus the retail percentage and then you have the real figure, which will go up against big publishers offering similar for half the price with an overwhelming advertising pull. As for taking out the middle man to get to market, nonsense. Most independent bookshops are already gone, leaving just a few major players and the online sellers who have absolutely no interest in marketing you. Internet-enabled on demand printing isn't going to change the face of the industry, it's simply applying a package holiday ethos to vanity publishing. This whole piece is deeply misleading as to the shape of the industry as it stands and incomers’ ability to challenge the power players.

What keeps the big publishers in charge is their gatekeeping of sales through control of mass production, distribution and marketing, which this model doesn’t challenge in the least.

£7.95 base as affordable? Please. Add in mailout, costs for marketing and chasing shops to stock and pay back, plus the retail percentage and then you have the real figure, which will go up against big publishers offering similar for half the price with an overwhelming advertising pull.

As for taking out the middle man to get to market, nonsense. Most independent bookshops are already gone, leaving just a few major players and the online sellers who have absolutely no interest in marketing you.

Internet-enabled on demand printing isn’t going to change the face of the industry, it’s simply applying a package holiday ethos to vanity publishing.

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