Monthly archives: August 2012

Psychology "absolutely critical" to sports design
- Nike's creative director for the Olympics

Marcus Fairs interviews Martin Lotti at Nike+ House of Innovation

Dezeen Wire: psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.

"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »

Dezeen Super Store featured
on Deutsche Welle

Dezeen Super Store featured on Deutsche Welle

Dezeen Wire: German broadcaster Deutsche Welle have featured our pop-up design shop Dezeen Super Store in a feature on temporary shops in London during the Olympics, including an interview with Dezeen editor-in-chief Marcus Fairs. It also shows the nearby Opening Ceremony shop furnished by Faye Toogood, Boxpark in east London and temporary boutiques at Selfridges department store, where the Nike+ House of Innovation hosts our event tonight.

Watch the program on the Deutsche Welle website »

Dezeen Super Store
38 Monmouth Street, London WC2
1 July – 30 September 2012

www.dezeensuperstore.com