Dezeen Wire: plans to develop the London 2012 Olympic Park after the Games end in September were unveiled by mayor of London Boris Johnson yesterday, including the transformation of the press centre into a technology, design and research centre, and the creation of up to 8000 new homes in addition to the athletes' village (+ movie). More »
Monthly archives: August 2012
Movie: Nike Flywire cables that tighten on impact are built into these shoes specifically designed by Nike for running the 1500m track event, as described by the brand’s global creative director for the Olympics Martin Lotti in the last movie of our Nike+ House of Innovation series commissioned by Nike. More »
Psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.
"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »
Dezeen Wire: German broadcaster Deutsche Welle have featured our pop-up design shop Dezeen Super Store in a feature on temporary shops in London during the Olympics, including an interview with Dezeen editor-in-chief Marcus Fairs. It also shows the nearby Opening Ceremony shop furnished by Faye Toogood, Boxpark in east London and temporary boutiques at Selfridges department store, where the Nike+ House of Innovation hosts our event tonight.
Dezeen Super Store
38 Monmouth Street, London WC2
1 July – 30 September 2012
Movie: the base and sock lining of these lightweight football boots by Nike are made of castor beans, as explained in our next movie with the brand’s global creative director for the Olympics Martin Lotti ahead of this evening’s exclusive event at the Nike+ House of Innovation at Selfridges. More »
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