Monthly archives: August 2012

Psychology "absolutely critical" to sports design
- Nike's creative director for the Olympics

Marcus Fairs interviews Martin Lotti at Nike+ House of Innovation

Psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.

"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »

Dezeen Super Store featured
on Deutsche Welle

Dezeen Super Store featured on Deutsche Welle

Dezeen Wire: German broadcaster Deutsche Welle have featured our pop-up design shop Dezeen Super Store in a feature on temporary shops in London during the Olympics, including an interview with Dezeen editor-in-chief Marcus Fairs. It also shows the nearby Opening Ceremony shop furnished by Faye Toogood, Boxpark in east London and temporary boutiques at Selfridges department store, where the Nike+ House of Innovation hosts our event tonight.

Watch the program on the Deutsche Welle website »

Dezeen Super Store
38 Monmouth Street, London WC2
1 July – 30 September 2012

www.dezeensuperstore.com