As Good As New pop-up shop
at SPRMRKT by i29

| 4 comments
 

Dutch studio i29 have coated everything in grey at this pop-up furniture shop in Amsterdam.

As Good As New pop-up shop at SPRMRKT by i29

Located inside fashion store SPRMRKT, the As Good As New concession is the launchpad for the designers' new furniture collection, created from second hand pieces they've found in flea markets and charity shops.

As Good As New pop-up shop at SPRMRKT by i29

An industrial spray-on plastic creates a homogenous layer of matte grey over everything.

As Good As New pop-up shop at SPRMRKT by i29

"We chose this material because it sticks to almost everything, and is very durable," designer Jeroen Dellensen told Dezeen.

As Good As New pop-up shop at SPRMRKT by i29

The shop is furnished like an old-fashioned living room, with a chandelier, a globe, a hunting trophy and pair of old boots.

As Good As New pop-up shop at SPRMRKT by i29

"We selected quite outspoken and weird items," explained Dellensen. "In the same finish, the collection of furniture becomes a powerful unified sculptural image and has a surreal alienating effect."

As Good As New pop-up shop at SPRMRKT by i29

Other objects in the space include mannequins, ornaments and a set of vintage pedal bins.

As Good As New pop-up shop at SPRMRKT by i29

The installation follows on from one of the studio's past projects, where they furnished an office in the same style. See all our stories about i29 here.

As Good As New pop-up shop at SPRMRKT by i29

Similar projects we've featured include an apartment with furniture covered in sticky tape and an abandoned office where everything is painted white.

  • Colonel Pancake

    Battleship Gray is the new black.

  • http://michaelschoner.de Michael

    Such an old trick!

  • http://www.zazous.co.uk Zazous

    Creepy but I like it!

  • Suze

    Great! Simple idea, works well.