New 152 Series by Uniform Wares
at Dezeen Watch Store

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New 152 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store: London watch brand Uniform Wares has released three updated models of the best-selling 150 Series range of watches featuring a slimmer case and a new Swiss movement. Buy now at Dezeen Watch Store with free worldwide shipping.

New 152 Series by Uniform Wares at Dezeen Watch Store

The 152 Series remains true to the elegant design of the previous 150 Series, and is the slimmest in the Uniform Wares collection at only 6.05 millimetres in depth. "We wanted to make the design of the watch even more simple and refined," Oliver Fowles of Uniform Wares told Dezeen. "We reduced the case size by a couple of millimetres and fitted it with a new tapered strap, which gives it a much more slender silhouette on the wrist."

New 152 Series by Uniform Wares at Dezeen Watch Store

"We wanted to keep the traditional gent's dress wrist watch aesthetic, but also make it a little bit more appealing to people with smaller wrists and the female market" he continued.

New 152 Series by Uniform Wares at Dezeen Watch Store

To keep the profile of the watch as slim as possible, Uniform Wares replaced the Japanese movement featured in the original 150 Series with a more compact Swiss movement, which also offers improved accuracy and reliability.

New 152 Series by Uniform Wares at Dezeen Watch Store

The watch is available in three different finishes and each has a new strap style with a padded core, creating a softer, more comfortable fit.

New 152 Series by Uniform Wares at Dezeen Watch Store

The first model has a black Italian calf leather strap and a polished case, the second has a striking brushed finish and features bright blue hands and a light goatskin strap, while the final colourway has a rose gold case and a walnut-brown calf leather strap.

New 152 Series by Uniform Wares at Dezeen Watch Store

The blue hands on the grey model reference the colour created when steel is heat-treated, which Fowles explained was "quite a traditional form of decoration back in the eighteenth and nineteenth centuries, when watch hands were made out of steel as opposed to aluminium".

New 152 Series by Uniform Wares at Dezeen Watch Store

Uniform Wares has also introduced a regulator ring to two of the 152 Series models. "It's the first time we've introduced a regulator ring, which is a feature taken from the old pocket watches used by physicians" Fowles explained. "It makes the minute indexing a lot more prominent and it gives the watch a bit more of an engineered feel, instead of being just a standard dress watch".

New 152 Series by Uniform Wares at Dezeen Watch Store

The watches can be bought at our watch shop online or over the phone.

New 152 Series by Uniform Wares at Dezeen Watch Store

www.dezeenwatchstore.com