Dezeen Watch Store: London watch brand Uniform Wares has updated its best-selling 200 Series range of watches with three new models featuring an improved Swiss movement and new finishes. Buy now at Dezeen Watch Store with free worldwide shipping.
The new 203 Series maintains the references to engineering gauges and industrial equipment that inspired the design of the original 200 Series, but features updated design details and a new refined mechanism.
Unlike the new 152 Series models, Uniform Wares decided to include a larger, more powerful Swiss movement in the 203 Series. "We've actually increased the movement size in this one instead of slimming it down", Uniform Wares co-founder Oliver Fowles told Dezeen. "We've managed to fit a larger movement with a larger date wheel in, so the date is a lot more prominent in this calendar watch".
"Because we've been able to use a stronger movement that has a lot more power, we weren't required to have the counterbalance on the end of the second hand," Fowles continued. "This means that we've been able to remove the tail and make the watches even more in line with the engineering gauges they're based on."
With its raised hour markers and sturdier, more durable strap, the detailing on the new 203 Series brings the range in line with the 300 Series, Uniform Wares' premium chronograph watches. "They were designed in tandem with the 300 Series that we launched a few months ago," Fowles explained. "They are kind of the smaller brothers of the chronograph collection."
The watch is available in three colours with varying textures and finishes. The best-selling rose gold option now features a satin brushed grey face with a polished ticker that matches the rose gold case.
The more understated gun grey finish comes with a dark grey satin brushed face and hands in gunmetal grey.
The final colourway in the 203 Series collection has a much brighter finish than the other two in the series, with a striking blue ticker and leather strap to match. It also features a regulator ring that Uniform Wares first introduced in the new 152 Series watches.