"The second hand is a real piece of sculpture
moving around the watch" – Benjamin Hubert

| 2 comments

In this movie filmed by Dezeen, British designer Benjamin Hubert explains why he placed a double-length second hand over the pleated face of Plicate, his first watch for Italian accessories brand NAVA, which is available from Dezeen Watch Store now.

Plicate by Benjamin Hubert for NAVA

Plicate was designed with a "distinctive language" of faceted textures, Hubert explains in the movie. The watch has a series of pleats on its face, with each of the folds representing one second.

Plicate by Benjamin Hubert for NAVA

The second hand stretches across the diameter of the watch face in a contrasting colour. "Our idea was to make it double-length so you have a real piece of sculpture moving around the watch," he says.

Plicate by Benjamin Hubert for NAVA

"If you have a second hand on a watch it's really a decorative feature, particularly on an analogue watch," he adds. "So why not make that more extreme, make that more decorative?"

Plicate by Benjamin Hubert for NAVA

The time-adjustment dial and back of the watch strap echo the faceted texture of the face, while the asymmetric clasp is inspired by festival wristbands.

The Plicate is now available now from Dezeen Watch Store in blue, grey or orange.

Browse more watches on the Dezeen Watch Store or see all our stories about Benjamin Hubert, including a recently launched trestle table held together by sheets of bowed steel.

  • guest

    So the silhouette when it is in the store is more important than the function when it is being used? The strap mechanism (in my opinion) is a terrible idea: easily undone when flicked or caught on anything and I think would look bulky. It is probably easier and quicker to put on but how often do you actually take a watch off?

    It also seems very hard to tell the time with this watch. It’s trying to be different for the sake of being different. Silly.

  • Suzy

    I love the look of this watch, I just feel the closure really lets it down. Festival bands are meant to be disposable, worn for only a weekend, but a watch is not. A traditional buckle would have been much nicer. The strap clasp unfortunately cheapens what would otherwise be a clean, pleasing design.