Comments on: Nivea packaging by Yves Béhar and fuseproject http://www.dezeen.com/2013/01/17/nivea-packaging-by-yves-behar-and-fuseproject/ architecture and design magazine Wed, 19 Jun 2013 18:00:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Jerawat http://www.dezeen.com/2013/01/17/nivea-packaging-by-yves-behar-and-fuseproject/comment-page-1/#comment-1131173 Jerawat Wed, 27 Mar 2013 06:37:00 +0000 http://admin.dezeen.com/?p=283440#comment-1131173 Well, they designed it very well. I like the cap. Well, they designed it very well. I like the cap.

]]> By: NiMar http://www.dezeen.com/2013/01/17/nivea-packaging-by-yves-behar-and-fuseproject/comment-page-1/#comment-1129721 NiMar Sun, 24 Mar 2013 10:32:00 +0000 http://admin.dezeen.com/?p=283440#comment-1129721 @Lawrence: You are so right and still the people behind Nivea (Beiersdorf) are celebrating this design as if it was about inventing the next wheel. The designer said in an interview that this way the consumer can see the brand more clearly as the cap looks at him or her (look at the video under <a href="http://www.fuseproject.com/products-70)" rel="nofollow">http://www.fuseproject.com/products-70</a>). And I thought that meanwhile companies and designers would start understanding (again) what it means to have the needs of customers and users in the focus. So in this case I am definitely proven wrong as it seems. What a pity. @Lawrence: You are so right and still the people behind Nivea (Beiersdorf) are celebrating this design as if it was about inventing the next wheel.

The designer said in an interview that this way the consumer can see the brand more clearly as the cap looks at him or her (look at the video under http://www.fuseproject.com/products-70).

And I thought that meanwhile companies and designers would start understanding (again) what it means to have the needs of customers and users in the focus. So in this case I am definitely proven wrong as it seems. What a pity.

]]> By: Lawrence http://www.dezeen.com/2013/01/17/nivea-packaging-by-yves-behar-and-fuseproject/comment-page-1/#comment-1086377 Lawrence Sun, 20 Jan 2013 08:17:00 +0000 http://admin.dezeen.com/?p=283440#comment-1086377 The only thing he missed is when the bottle is almost empty. People often turn them upside down and leave the bottle standing on its lid so that the product collects near the opening. With this redesign the lid is angled and it's impossible to balance it on its lid. The only thing he missed is when the bottle is almost empty. People often turn them upside down and leave the bottle standing on its lid so that the product collects near the opening. With this redesign the lid is angled and it’s impossible to balance it on its lid.

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