"It was about celebrating trades that
have been lost" - Faye Toogood

| 1 comment

Designer Faye Toogood talks through her installation of 49 workers' coats hanging above the street in the first of this series of movies we filmed about the Seven Designers for Seven Dials aerial installations curated by Dezeen.

Faye Toogood at Seven Designers for Seven Dials

"For me it was really about celebrating trades that have been lost in this amazing part of London which has a rich history," says Toogood.

Faye Toogood at Seven Designers for Seven Dials

Each of the handmade over-sized coats covered in industrial paint is labelled with the name of a trade, such as brewer, potter or puppeteer, that used to take place in the Seven Dials area of London.

Faye Toogood at Seven Designers for Seven Dials

Dezeen commissioned seven young designers to create seven installations to hang above the streets of Covent Garden during last year's London Design Festival, and Toogood's 7x7 installation was located on Monmouth Street.

Faye Toogood at Seven Designers for Seven Dials

Photos are by Mark Cocksedge.

The music featured in the movie is a song called Blue Sapphire by Remote Scenes. You can listen to the full track on Dezeen Music Project.

See all our stories about designs by Faye Toogood »
See more about Seven Designers for Seven Dials »
See all of our coverage of London Design Festival 2012 »

  • robert

    It’s a RIP OFF of an installation done in Paris Rue du Roi de Sicile, in June 2012: http://img534.imageshack.us/img534/4550/photoowx….

    It’s from Karim, specialist of work wear. It took four years to do those sun effect on the jackets; the collection is called 4 saisons.