In this movie we filmed, Aberrant Architecture director David Chambers tells the story of a Covent Garden tradesman whose collection of pennies inspired their aerial installation for Seven Designers for Seven Dials curated by Dezeen.
"We particularly liked the story of a guy called James Catnatch who used to sell newspapers called Catchpennies that used to advertise news and stories from the area," says Chambers. "He used to charge a penny for each of these newspapers, so he was stuck with all these pennies."
Aberrant Architecture arranged 18 coins into a grid high above shoppers' heads, each marked with a symbol representing quack doctors in the area's history who didn't always provide the services they advertised.
Dezeen commissioned seven young designers to create seven installations to hang above the streets of Covent Garden during last year's London Design Festival, and Aberrant Architecture's Catchpenny Quackery installation was located on Neal Street.
We've been publishing movies from the Seven Designers for Seven Dials series every day this week - see them all here.
Photography is by Mark Cocksedge.
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- SCP in Milan
- Luz Interruptus by Luzinterruptus
- Printable Offerings by Studio Leung
- KiBiSi by Kilo Design, BIG and Skibsted …Ideation
- Hook by Jean Nouvel
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