"We were fascinated by what to do with
all these coins" - Aberrant Architecture

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In this movie we filmed, Aberrant Architecture director David Chambers tells the story of a Covent Garden tradesman whose collection of pennies inspired their aerial installation for Seven Designers for Seven Dials curated by Dezeen.

David Chambers at Seven Designers for Seven Dials

"We particularly liked the story of a guy called James Catnatch who used to sell newspapers called Catchpennies that used to advertise news and stories from the area," says Chambers. "He used to charge a penny for each of these newspapers, so he was stuck with all these pennies."

David Chambers at Seven Designers for Seven Dials

Aberrant Architecture arranged 18 coins into a grid high above shoppers' heads, each marked with a symbol representing quack doctors in the area's history who didn't always provide the services they advertised.

David Chambers at Seven Designers for Seven Dials

Dezeen commissioned seven young designers to create seven installations to hang above the streets of Covent Garden during last year's London Design Festival, and Aberrant Architecture's Catchpenny Quackery installation was located on Neal Street.

David Chambers at Seven Designers for Seven Dials

We've been publishing movies from the Seven Designers for Seven Dials series every day this week - see them all here.

David Chambers at Seven Designers for Seven Dials

The music featured in the movie is a song called Blue Sapphire by Remote Scenes. You can listen to the full track on Dezeen Music Project.

David Chambers at Seven Designers for Seven Dials

Photography is by Mark Cocksedge.

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